The study, commissioned by Amadeus and delivered by Censuswide, provides encouraging news for the industry, with 51% of travellers from the UAE keen to book international travel within six weeks of restrictions lifting. The study also demonstrates the importance of understanding traveller concerns around privacy, ease of use and security.
As governments and the travel industry explore the benefits of digital health passports, the message from travellers is clear: digital health passports can be a vital tool in opening up travel. The study found that just over 9 in 10 (91%) travellers surveyed said they would be comfortable using a digital health passport for future trips.
This encouraging research provides an incentive to accelerate plans for digital health passports that will help to address traveller concerns. The study provided further good news for the industry as just over half of UAE travellers (51%) said they would book international travel within six weeks of restrictions lifting, demonstrating that the appetite to travel remains high.
The survey of9,055travellersin France, Spain, Germany, India, UAE, Russia, Singapore, UK and US also contained a note of caution for the industry with over 9 in 10 (93%) travellers having some concerns around how their health data for travel would be stored.
When asked about the receptiveness to storing and sharing digital health data, survey results for the UAE show:
- Over 8 in 10 (82%) would be willing to store their travel health data electronically if it enabled them to pass through the airport faster with fewer face-to-face interactions.
- 78% of travellers from the UAE would be willing to store their travel health data electronically if it meant it enabled them to travel sooner.
Although receptiveness to sharing data is high, the travel industry needs to consider traveller concerns around the use of data. The three main concerns of UAE travellers are:
- Security risks associated with personal information being hacked (39%)
- Privacy concerns around what health information needs to be shared (38%)
- A lack of transparency and control over where the data is shared (30%)
The survey also explored what solutions might alleviate concerns around digital health data and travel in the future and results showed:
- Almost 3 in 5 (58%) of UAE travellers would be comfortable using a digital passport if it was accepted by most countries and was regulated by international standards, while 47% would be comfortable if only COVID-19-specific data was included in any health passport.
- Just under 8 in 10(78%)would be more likelyto store health data on an app whereatravel company has partnered with a trusted healthcare company.
- 52% of UAE travellers said a travel app that could be used across the whole journey would greatly improve their overall travel experience and a similar number (51%) said it would reassure them their information is all in one place.
- 55% of travellers agree a travel app would reduce their stress around travel.
The research is the second in a series of traveller surveys, where Amadeus takes a regular checkpoint on traveller sentiment and concerns to help the industry rebuild travel in the most effective way. The2020 Rethink Travel survey revealed how technology can help to increase traveller confidence and Amadeus revisited this question to see how traveller confidence has changed since September 2020. 91% of travellers now say that technology will increase their confidence to travel, an increase from 84% in September 2020.
When asked which technology would increase confidence to travel in the next 12 months, mobile solutions were highlighted as a popular option among UAE travellers, with the top three technologies including:
- Mobile boarding (e.g., having your boarding pass on your mobile phone) (52%)
- Contactless mobile payments (e.g., Apple or Google Pay, Paypal, Venmo) (49%)
- Mobile applications that provide on-trip notifications and alerts (49%)
Ernesto Sanchez Beaumont, Managing Director, Amadeus Gulf, says, “The realities of living alongside COVID-19 will continue to shape the way we travel for some time, just as the pandemic has influenced other areas of daily living. But while there are still uncertainties, this research makes me feel optimistic that we will rebuild travel even better than it was before.Collaboration across governments and our industryis key to restarting travel, but we must also deliver on traveller expectations and work to allay their concerns as outlined in this digital health survey. Travellers in the UAE continue to look to technology to help make their journeys digitally connected, safe and frictionless, and Amadeus is fully committed to playing its part in making this a reality.”
Christophe Bousquet, CTO, Amadeus, comments, “This study highlights once more the key role that technology will play in rebuilding travel. We’ve seen a shift since our last survey, as travellers now place more focus on mobile and touchless technology, crucial areas that will clearly strengthen traveller confidence. It’s also very relevant to see that travellers are open to digital health passports and sharing their data as they move through the journey, once the right safeguards are in place. At Amadeus, we’re committed to rebuilding a better industry, together with our customers and partners.”
To gather more insights into how the travel industry can rebuild, Amadeus, a global leader in travel technology, commissioned research to learn more about travellers top concerns around digital health data, their comfort levels with sharing and storing their data, and the solutions that may help to alleviate their concerns for future travel. To learn more about the results of the survey,read our global and country reports and infographics here.
Research methodology
The survey was conducted in late February 2021 by global insight-driven research firm Censuswide to explore traveller sentimentin light ofCOVID-19 towards digital health data and technology to help rebuild travel. The findings were based on 9,055 respondentsresiding in France, Germany, Spain, UAE, Russia, India, Singapore, UK and USwho have traveledabroadin the last 18 months (witha minimum of1,000 respondents per market).Fieldwork was carried out between 18th – 26th February 2021. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles. For reference: Generation Z =16-24 yearolds; Millennials = 25-39 yearolds; Generation X = 40-54 yearolds; Baby Boomers = 55-74 yearolds; 75+ Silent Generation
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