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- BIDTravel and Amadeus join forces to drive ambitious growth through technology in Africa
This new strategic partnership will deliver increased efficiency, digitalization and enhanced customer service for both corporate and retail travel customers
As a leading travel seller, BIDTravel – part of the BidVest group in South Africa – has big ambitions. Confident of a future travel recovery, BIDTravel is seizing the opportunity to become “match-fit” to meet customer demand and deliver the highest levels of service. The role of travel technology features heavily in bringing the company’s ambitions to fruition.
As part of the new partnership, brands that are set to benefit from the new technology deal include Harvey World Travel, Rennies BCD Namibia, Travel Ambassadors and Travelwise.
The new partnership will provide travel consultants with access to the latest information to help travelers regain confidence and start traveling again. Additionally, touchless solutions from Amadeus enable travel consultants to spend less time on repetitive admin tasks and focus on delivering personalized service that customers truly value. Amadeus technology will also help the Harvey World Travel network and Travel Ambassadors provide best-in-class support to non-IATA franchisees. All travel consultants will enjoy 24/7 access to Amadeus’ artificial intelligence based chatbot called Amanda.
“While 2020 has been the most challenging year on record for the global travel industry, we’re confident that pent-up demand in both leisure and corporate travel in Africa will favor the brave. That’s why we refused to allow the situation to thwart our plans for a new partnership with Amadeus that drives a technology-focused advantage for the BIDTravel group. I’m very impressed with the commitment and dedication of both the Amadeus and BIDTravel teams to deliver this project in record time. I’m confident that as travel recovers, our customers are going to reap the benefits of what has been achieved,” commented Lidia Folli, CEO, BIDTravel.
Bernhard Steffens, Senior VP of Business Travel Agencies in Europe, Middle East and Africa, Amadeus said, “It was clear from the outset that both BIDTravel and Amadeus share a vision for tech-nology excellence to drive growth and make a difference. We’ve been particularly impressed with the agility and commitment of the teams on both sides of the project. We look forward to building a long-lasting partnership with BIDTravel and reinforcing Amadeus’ commitment to the South Afri-can market.”
Andy Hedley, Managing Director, South Africa, Amadeus added, “The Amadeus team is keen to show BIDTravel what makes our technology and expertise so special. We applaud BIDTravel for seeing beyond the global pandemic and moving forward to solidify the partnership between our two companies.”
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