Future Traveller Tribes 2030
Have you ever stopped to think about why you travel?
Do you look for peace and quiet over chills and thrills? Or do you prefer a hassle-free and pre-packaged holiday? And, looking beyond the style of holiday that you prefer, what is it that inspires you to buy? Do you like to plan in advance, or do you want to be offered something once you've arrived at your destination?
Amadeus has commissioned two studies that aim to answer these all-important questions:
Future Traveller Tribes 2030: Understanding Tomorrow's Traveller, written by the Future Foundation, gives an interesting insight into the future trends of travel groups. The report forecasts six types of travellers, or "tribes", that will be influential in the future. To find out more, we encourage you to download the full report here.
The second report Future Traveller Tribes 2030: Building a More Rewarding Journey takes the traveller tribes identified in the previous report and maps their behaviours to the different stages of their journey along with appropriate merchandising options.
This paper seeks to bring the traveller tribes and the travel experience together to help travel providers sell their services more effectively and meet the unique needs of the six tribes. To read more, download the report here.
Future Traveller Tribes 2030
Amadeus Digital Merchandising Conference Day OneHave a look at this recap of day one of the Amadeus Digital Merchandising Conference in Bangkok, Thailand.Watch video now!
Future Traveller Tribes 2030 - VideoThis video takes the traveller tribes outlined in the first report and considers them from a travel industry perspective, mapping the tribes to the buying behaviours of travellers. Watch video now!
Ethical TravellersThose for whom political/eco-logical/social ideals play a substantive role in traveller decision-making... Find out more about this Tribe!
Obligation MeetersThose who design their travel around a specific and bounded objective - a hard target for their trip. Find out more about this Tribe!
Simplicity SearchersThose whose methods for research, booking and travel look, in an increasingly digitalised and disintermediated world, traditional. Find out more about this Tribe!
Cultural PuristsThose who demand culturally immersive experiences - the opportunity to temporarily purge themselves of all signs of their native culture or place. Find out more about this Tribe!
Social Capital SeekersThis tribe acknowledge the improving potential of travel, and leave with the expectation of a better life waiting from them when they return.Find out more about this Tribe!
Reward HuntersThose who seek a return on the investment they make in their busy, high-achieving lives.Find out more about this Tribe!
Discussing the 'Building a more rewarding journey' reportOur new report maps future traveller behaviours to the journey and offers practical advice for airlines seeking to better understand, prepare for, and cater to emerging traveller segments. Watch video now!
'Building a more rewarding journey' report launch Periscope streamWatch this Periscope stream of the Traveller Tribes 2030 'Building a more rewarding journey' report launch.Watch video now!
Amadeus Digital Merchandising Conference Day TwoHave a look at this recap of day two of the Amadeus Digital Merchandising Conference in Bangkok, Thailand.Watch video now!
- Future Traveller Tribes 2030: Building a More Rewarding JourneyVideo:
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- Amadeus Travel Lounge Series: MildaVideo:
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- Future Traveller Tribes 2030 InfographicPic: JPG