Future Traveller Tribes 2030

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Have you ever stopped to think about why you travel?

Do you look for peace and quiet over chills and thrills? Or do you prefer a hassle-free and pre-packaged holiday? And, looking beyond the style of holiday that you prefer, what is it that inspires you to buy? Do you like to plan in advance, or do you want to be offered something once you've arrived at your destination?

Amadeus has commissioned two studies that aim to answer these all-important questions:

Future Traveller Tribes 2030: Understanding Tomorrow's Traveller, written by the Future Foundation, gives an interesting insight into the future trends of travel groups. The report forecasts six types of travellers, or "tribes", that will be influential in the future. To find out more, we encourage you to download the full report here.

The second report Future Traveller Tribes 2030: Building a More Rewarding Journey takes the traveller tribes identified in the previous report and maps their behaviours to the different stages of their journey along with appropriate merchandising options.

This paper seeks to bring the traveller tribes and the travel experience together to help travel providers sell their services more effectively and meet the unique needs of the six tribes. To read more, download the report here.

And – if you want to know what type of traveller you are, don’t forget to take our quiz to find out! Or you can go to our blog to stay tuned on our regular tribe updates.

Shaping the Future of Luxury Travel
 
We have entered a new era of luxury travel. What does tomorrow's luxury travel market look like? And as perceptions of luxury and exclusivity evolve, how can the travel industry give tomorrow's luxury travellers the experience they seek? Download the report Shaping the Future of Luxury Travel– Future Traveller Tribes 2030
 
Future Traveller Tribes 2030 : Beyond Air Travel
 
Now, in the next paper of the series, we investigate how the original six traveller tribes are likely to redefine different travel segments, ‘beyond air travel’: airports, travel agents, business travel, hotels, rail providers, tour operators.
 
 

Future Traveller Tribes 2030

 
    • Amadeus Digital Merchandising Conference Day One

      Have a look at this recap of day one of the Amadeus Digital Merchandising Conference in Bangkok, Thailand.Watch video now!
    • Future Traveller Tribes 2030 - Video

      This video takes the traveller tribes outlined in the first report and considers them from a travel industry perspective, mapping the tribes to the buying behaviours of travellers. Watch video now!
    • Ethical Travellers

      Those for whom political/eco-logical/social ideals play a substantive role in traveller decision-making... Find out more about this Tribe!
    • Simplicity Searchers

      Those whose methods for research, booking and travel look, in an increasingly digitalised and disintermediated world, traditional. Find out more about this Tribe!
    • Cultural Purists

      Those who demand culturally immersive experiences - the opportunity to temporarily purge themselves of all signs of their native culture or place. Find out more about this Tribe!
    • Social Capital Seekers

      This tribe acknowledge the improving potential of travel, and leave with the expectation of a better life waiting from them when they return.Find out more about this Tribe!
    • Discussing the 'Building a more rewarding journey' report

      Our new report maps future traveller behaviours to the journey and offers practical advice for airlines seeking to better understand, prepare for, and cater to emerging traveller segments. Watch video now!
    • 'Building a more rewarding journey' report launch Periscope stream

      Watch this Periscope stream of the Traveller Tribes 2030 'Building a more rewarding journey' report launch.Watch video now!
    • Amadeus Digital Merchandising Conference Day Two

      Have a look at this recap of day two of the Amadeus Digital Merchandising Conference in Bangkok, Thailand.Watch video now!