Amadeus is born!Air France, Iberia, Lufthansa and SAS agree to create a new global distribution system.
Amadeus is officially born on Wednesday 21st October 1987 when Amadeus Marketing SA is incorporated by a consortium owned by the four airlines; Air France, Iberia, Lufthansa and SAS. Amadeus is headquartered in Madrid, Spain, and the first employees are assigned from the four carriers. The founders announce their vision for an independent and neutral global distribution system (GDS), which will become the preferred system for travel agents in Europe and around the world. They commit to a combined investment of almost $300 million dollars.
The Amadeus system user is the backbone of the Amadeus system which would effectively enable airlines to use the Amadeus system as its own internal reservations system. Amadeus would be the only reservation system to offer airlines the ability to use its distribution network at their airline Airport Ticket Offices (ATOs) and City Ticket Offices (CTOs) by connecting them to, and enabling them to book exclusively within, the Amadeus central computer system.