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The Amadeus Global Travel Ecosystem is underpinned by the development of the new Amadeus Global Merchandising System and the evolution of the Amadeus Global Retailing and Distribution Systems. Both the Global Merchandising and Retailing/Distribution Systems are fully integrated across the Amadeus Airline Core Systems. By using real-time customer data and personalisation capabilities from the Amadeus Travel Intelligence & Personalisation Systems, airlines can obtain a single customer view to deliver the best end-to-end traveller experience, while identifying and fulfilling new sales opportunities. The Amadeus Global Travel Ecosystem enables airlines to differentiate their offering, enhance customer loyalty and increase their bottom line.