Understanding Travel Agency Cost Drivers and Ways to Optimise Business in Online Travel Agencies
Do you know how much an average online travel agency booking costs? And what determines that cost? This pioneering white paper reveals the main cost drivers in an online travel agency and features recommendations to decrease them.
Identify your costs, take control of them and boost your profitability!
Online travel agencies and traditional travel agencies operate in significantly different ways. Many studies have been conducted on the traditional travel agency, but the online travel agency has not yet been explored. To address this, Amadeus has commissioned an ABC Costing study to identify the main cost drivers in an online travel agency. The participants were four fast-growing OLTAs, based in Scandinavia, where internet penetration is approximately 80%. The study was entirely conducted by Hermes, a consultancy that specialises in operational studies.
Find out how to optimise business, discover which type of marketing will give you the highest ROI and much more in this pioneering white paper.
Find out more! Download the white paper!
> Understanding Travel Agency Cost Drivers and Ways to Optimise Business in Online Travel Agencies
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