Amadeus launches a new White Paper
A discussion between industry experts
Robert Cole, author of the report and founder of RockCheetah; Flo Lugli, Executive Vice President Marketing at Wyndham Worldwide; Caryl Helsel, Director Central Reservations & Revenue Management at ARAMARK Parks & Destinations, together with Mike Blake, Chief Information Officer at Hyatt Hotels Corporation joined a cutting-edge hotel industry forum which took place at HITEC on Monday 20th June.
The report entitled 'Transform your growth strategy now: remove barriers between hotel technology, marketing and operations' says that if hotels are to secure growth in the next three years, they must align strategy business and IT priorities now. The report identifies gaps that exist between hotel technology, marketing and operations that are currently blunting growth strategies and ambitions.
The report was commissioned by Amadeus and developed by RockCheetah, the leading travel industry marketing strategy and technology consulting practice. Based on extensive research and qualitative interviews with leading industry figures, the report provides insights into how hotels groups can fast-forward growth between 2011 and 2014 and better understand the current barriers to organisational performance. The risks and opportunities facing the hospitality industry in the next three years are also examined.
The report highlights three key areas:
Bringing together business needs and IT
The report suggests only by fully aligning business and IT priorities can hotel groups implement corporate strategy effectively. This involves greater definition of strategic business priorities and strategic IT priorities using a common language and vocabulary. By viewing IT through the lens of the guest experience, real innovations can be found.
Introducing the IT Pathfinder
Introducing the concept of the IT Pathfinder, the report explores the options for greater streamlining of a hotel’s approach to technology. The IT Pathfinder can be viewed either as a role, function or approach, but its purpose is three-fold: to understand how the operating environment impacts key business drivers; to link IT initiatives to corporate strategy; and to roadmap ways to create economic value from IT initiatives.
Delivering business transformation
The report recognises every hotel group is different, with different product portfolios, competitive positioning and shareholder objectives. However, the report identifies the common characteristics to optimising technology investment which include eliminating dangers and risks, capitalising on opportunities and leveraging organisational strengths.
Don’t wait! Get your own copy now!
Fill in the online form and you'll receive your own copy in a few seconds.We look forward to hearing your feedback.
