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Amadeus Entre Nous took place in Jerez De La Frontera in Spain

Amadeus and some of the Middle East's top travel agencies meet to discuss the future

Amadeus invited some of the region’s leading travel agencies to discuss how the travel industry and its IT requirements will evolve in the future.  

With its global footprint, in over 217 markets worldwide and its network of 11 local offices in the Middle East, Amadeus is uniquely positioned to advise travel agencies, how market requirements will change and can be optimally matched by IT solutions that bring enhanced productivity and more revenue.  Discussion covered the changes that travel agencies are facing, the strategies that are being up in place to overcome these and the impressive growth that the Middle East is experiencing.

 Sari Vahakoski, Director Markets CESE & MEA was quoted, “All eyes are currently on the Middle East, as the new global hub and the fastest emerging source of travellers. Travellers in the region are already seeking to optimise between price, choice, flexibility, convenience and security and expect their agencies to anticipate these needs. With a multi-channel and multi-content approach, agencies in the region will need to re-invent themselves to become true travel consultants as opposed to just travel bookers.”