Cranfield University Adoption Research

Study demystifies SBT adoption

Corporate Self-booking Tools (SBTs) represent the lowest transactional cost method of making travel arrangements for both corporations and their travel management companies (TMCs), but...

• how can you increase the proportion of your company's bookings channelled through these tools?
• how much can a corporation actually save through using an SBT?
• how effective is mandating?
• how does corporate culture affect SBT adoption?
• which type of company tends to do better?

All these questions and more are tackled in this global research study commissioned by Amadeus and the Business Travel Research Centre at Cranfield University.

Based on a recent survey of over 400 travel managers, the study takes an in-depth look at adoption patterns, obstacles and drivers thus indentifying key strategies for getting the most out of your SBT and reducing your corporation's travel expenditure.

Click here to download your free copy

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