The sky is the limit – retailing and the future of ancillaries
Posted on February 3, 2012
Posted by Marian Hens (Global Communications Manager, Amadeus IT Group) “On ancillaries, the sky really is the limit”. This was the opening salvo of the New Airline Commercial Models, Retailing and Merchandising 2012 conference, which gathered industry experts in London last week to explore new ways of distributing airfares and inventory. As we heard at the [...]
Looking at new airline commercial models, retailing and merchandising
Posted on January 24, 2012
Posted by David Doctor (Director Distribution Marketing, Amadeus IT Group) Later this week I’ll be in London speaking at the Flightglobal / Airline Business conference, which will bring together industry experts, customers and service providers to discuss, share and debate new airline commercial models, retailing and merchandising. Over two days, the sessions will look at changing [...]
Amadeus enabling the travel chain: re-cap
Posted on December 29, 2011
Posted by Sarah Braybrooke (Manager, Global Brand, Amadeus IT Group) Between February and May 2011 we published our ‘Amadeus enabling the travel chain’ video series here on the blog. Six different Amadeus bloggers talked about their thoughts and experiences relating to the different stages any journey goes through – and how Amadeus technology is improving [...]
A year in infographics – travel hot spots, wireless technology and frequent flyer miles
Posted on December 13, 2011
Posted by Alejandra Contreras (Group Communications Senior Executive, Amadeus IT Group) In 2011 our blog has featured a series of infographics that highlight trends in the travel industry and provide insight into technology that will improve the traveller experience. Let’s look at them one by one: Passenger traffic data, shifting travel centres and new revenue [...]
Want to join us in reshaping the airport experience?
Posted on November 25, 2011
Posted by Patricia Simillon & Lucas Malki (Strategic Marketing, Airlines Operations, Airline IT, Amadeus IT Group) As a frequent traveller, we need your valuable ideas and thoughts to help airports and airlines rethink the travel experience — to make the airport itself a desirable destination for passengers and non-passengers alike. We’d like to invite you [...]
Ancillary revenue – coming soon, around the world
Posted on October 19, 2011
“Isn’t this just a passing trend?”
I heard that question a lot during the early phase of the ancillary revenue revolution, just a few short years ago. Journalists were looking for a red-flag topic; skeptics considered a la carte fees a huge business mistake.
My answer is: 32.5 billion dollars can’t be wrong.
Air-rail partnerships: more choices for travellers
Posted on October 11, 2011
No one who’s familiar with the airline industry will be surprised to hear airlines announcing codeshares and partnerships with each other. However, taking a closer look at recent partnership announcements, an observer might be surprised to notice that, in fact, many airlines are choosing to partner with rail companies as well. For example, Air France, Cathay Pacific and Qatar Airways are just a few of the airlines which have formed partnerships with the French rail carrier SNCF. So why are airlines diversifying their choice of partners and choosing to codeshare with rail companies?
Altéa in Asia Pacific – helping airlines balance service and cost
Posted on September 22, 2011
I am definitely what you would call a Frequent Flyer, averaging six to eight flights every month. Since the majority of my travel is within Asia Pacific, I’ve become very accustomed to the high level of service I receive on Asian airlines. The warm welcome when boarding the plane, the friendly service during the flight and the fond farewell upon landing. Small touches like hot towels, the Thai orchids that feature on a Thai Airways flight, the offer of a Singapore Sling cocktail with Singapore Airlines or a cup of Jasmine tea on Cathay Pacific, go a long way.
Webinar – How mobile will transform the future of air travel [September 22]
Posted on September 20, 2011
This Thursday, September 22, I will be taking part in an ATW webinar reviewing the results of research I authored with Amadeus earlier this year. The webinar, which will begin at 11:00 ET (that is 17:00 CET for those in Europe), will also feature Long-Bernard Hoang, Senior Manager Strategic Marketing, Airline IT at Amadeus with Michele McDonald of Air Transport World moderating.
The road to customisation – today’s challenges
Posted on July 26, 2011
In the first part of this blog series I looked at some ways airlines can customise their offers today, but despite these advances there are some challenges still to be addressed. This post will explore these issues in more detail.

