Umit Cholak

Keeping the customer at the heart of revenue optimisation

Airlines have always been innovators. Offering digital products to travellers even before the internet...

Kicking off a digital revolution for airlines with ‘Total Offer Optimization’

The fourth industrial revolution is well underway. It’s fuelled by the digitalisation of everything....

Dynamic Pricing is the way forward to maximise airline revenue

Imagine you are driving a car. But this car can only go one speed - 60mph. Entering standing traffic...


Consumer behaviour is the key to optimising and growing airline revenue

Airlines face no shortage of challenges and opportunities when it comes to optimising total revenue....

Amadeus takes home hardware at AGIFORS 54th Annual Symposium in Dubai

The AGIFORS 54th Annual Symposium, hosted by Emirates in Dubai, showcased the latest innovations in airline...

The Airline Industry – Inventory Control and Pricing [Part two]

In a previous blog post, we looked at how deregulation evolved and how the growth of LCCs influenced...


The Airline Industry – ripe for change in Inventory Control and Pricing

Deregulation of the aviation industry in the 70's introduced fierce competition between airlines and gave...