Patricia Simillon

Patricia Simillon

Head of Strategic Marketing, Airline IT, Amadeus IT Group

For the past 20 years, Patricia has worked in the IT industry focused on new technologies and fast growing markets. Patricia joined Amadeus in 2005, and is now responsible for structuring and forecasting airline IT strategy working with airlines. You can find more about Patricia on LinkedIn

Airline industry needs better collaboration to overcome disruptions

“Alone we can do so little; together we can do so much.” This age old saying, commonly attributed...

Ten rules for communication during airline disruptions

Flight disruptions are bad enough for travellers. But, when combined with a poor communication strategy,...

Top ten common causes of airline disruptions

Flight delays and cancellations are not only troubling for passengers, but also for airlines and airport...


Exploring ways to better manage airline disruptions

We’ve all experienced a cancelled or delayed flight. This is not only troubling for passengers,...

Middle East, China offer innovation and opportunity in luxury travel

Our traveller trend research suggests that Europe, North America, and Asia all have growing ultra-wealthy...

India leads BRIC nations in outbound luxury travel growth

It shouldn’t come as much of a surprise that from now until 2025, the number of luxury outbound trips...


How the future of luxury travel is shaping up

Our research indicates that travel is becoming more polarized, reflecting the wealth patterns of the world’s...

Where are business and first class travel growing around the world?

As we enter what some deem the era of ‘mass luxury’ travel, where luxury experiences are more accessible...

Why you need to know about the luxury travellers of tomorrow

A coastline tour of the Grenadines with family and friends on a giant catamaran. Ice vases filled with...


What will define the travel purchasing behaviour of Ethical Travellers?

Ethical Travellers will select primarily organisations and travel options that have published details...

What will define the travel purchasing behaviour of Reward Hunters?

Reward Hunters want to know about special experiences, locations, and places to stay that are a notch...

What will define the travel purchasing behaviour of Obligation Meeters?

Obligation Meeters uniquely balance freedom and restraint and their travel dates and locations are primarily...