Patricia Simillon

Patricia Simillon

Head of Strategic Marketing, Airlines, Amadeus IT Group

For the past 20 years, Patricia has worked in the IT industry focused on new technologies and fast growing markets. Patricia joined Amadeus in 2005, and is now responsible for structuring and forecasting airline IT strategy working with airlines. You can find more about Patricia on LinkedIn

Understanding airline travelers and their journeys

There are typically nine stages in an air passenger’s journey, from booking and checking-in to travelling...

What does the Fourth Industrial Revolution mean for airlines?

Digital tools, automated services and data-driven decisions – these are the theoretical building blocks...

Maintaining an omni-channel approach to customer service key for airlines

Despite the heightened role of technology in the Fourth Industrial Revolution, air travel consumers are continuing...


Looking at the shift in online shopping for airline passengers

As we enter an era of ‘datafication’, constant connectivity, and digital workforces, many businesses...

How do airline customers decide the price is right?

The theory of bounded rationality is about economic decision-making where, rather than seeking the perfect...

How airlines can better communicate the value of offers

Where’s the first place you go when seeking information about an unfamiliar brand? The phone book,...


How can airlines influence the choices of travellers?

The saying goes that everybody has a price. But in order to have a price, everybody has to have a value....

Airline industry needs better collaboration to overcome disruptions

“Alone we can do so little; together we can do so much.” This age old saying, commonly attributed...

Ten rules for communication during airline disruptions

Flight disruptions are bad enough for travellers. But, when combined with a poor communication strategy,...


Top ten common causes of airline disruptions

Flight delays and cancellations are not only troubling for passengers, but also for airlines and airport...

Exploring ways to better manage airline disruptions

We’ve all experienced a cancelled or delayed flight. This is not only troubling for passengers,...

Middle East, China offer innovation and opportunity in luxury travel

Our traveller trend research suggests that Europe, North America, and Asia all have growing ultra-wealthy...