Patricia Simillon

Patricia Simillon

Head of Strategic Marketing, Airline IT, Amadeus IT Group

For the past 20 years, Patricia has worked in the IT industry focused on new technologies and fast growing markets. Patricia joined Amadeus in 2005, and is now responsible for structuring and forecasting airline IT strategy working with airlines. You can find more about Patricia on LinkedIn

How do airline customers decide the price is right?

The theory of bounded rationality is about economic decision-making where, rather than seeking the perfect...

How airlines can better communicate the value of offers

Where’s the first place you go when seeking information about an unfamiliar brand? The phone book,...

How can airlines influence the choices of travellers?

The saying goes that everybody has a price. But in order to have a price, everybody has to have a value....


Airline industry needs better collaboration to overcome disruptions

“Alone we can do so little; together we can do so much.” This age old saying, commonly attributed...

Ten rules for communication during airline disruptions

Flight disruptions are bad enough for travellers. But, when combined with a poor communication strategy,...

Top ten common causes of airline disruptions

Flight delays and cancellations are not only troubling for passengers, but also for airlines and airport...


Exploring ways to better manage airline disruptions

We’ve all experienced a cancelled or delayed flight. This is not only troubling for passengers,...

Middle East, China offer innovation and opportunity in luxury travel

Our traveller trend research suggests that Europe, North America, and Asia all have growing ultra-wealthy...

India leads BRIC nations in outbound luxury travel growth

It shouldn’t come as much of a surprise that from now until 2025, the number of luxury outbound trips...


How the future of luxury travel is shaping up

Our research indicates that travel is becoming more polarized, reflecting the wealth patterns of the world’s...

Where are business and first class travel growing around the world?

As we enter what some deem the era of ‘mass luxury’ travel, where luxury experiences are more accessible...

Why you need to know about the luxury travellers of tomorrow

A coastline tour of the Grenadines with family and friends on a giant catamaran. Ice vases filled with...