IHG and Amadeus today announced a landmark partnership. Together, we will develop a next-generation Guest Reservation System (GRS) and in doing so, we will revolutionise the technological foundations of the global hospitality industry. You can read the press release published here.
We share a common goal; to drive innovation in the hospitality industry and to improve the guest experience at every stage of the Guest Journey (Dream, Plan, Book, Stay and Share). By combining IHG’s global scale* and history of innovation with Amadeus’ expertise and excellent track record of leadership in this area, we will be able to design and develop a powerful global platform to do just that.
IHG is delighted to be launch partner in this exciting new venture, which will result in the creation of the industry’s first cloud-based Community Model, similar to that used by the airlines. It gives IHG a unique opportunity to reshape and redesign what is a fundamentally important part of the industry. It’s a highly innovative and cost-effective approach which will transform the flexibility and functionality available to hotels and their owners.
Our collaboration with Amadeus also gives IHG scope to focus on developing and enhancing our own bespoke systems and platforms which will allow us to cater for, and in many cases pre-empt, rapidly changing guest needs. This is IHG’s point of differentiation and is what will help us continue to drive a superior and more personalised experience for our guests.
Ultimately, we will be able to connect our own bespoke systems to the Amadeus cloud-based community model and to our hotels directly through a separate, state of the art interface that we have developed in-house. It will allow us to develop a first of its kind, standardised, scalable and flexible global technology ecosystem.
This is an important milestone for IHG and we are very much looking forward to working with Amadeus on what is a pioneering partnership for the industry.
* IHG franchises, leases, manages or owns over 4,800 hotels in more than 100 countries and has over 1,200 hotels in its development pipeline.