1997

Amadeus is now 10 years old – and still growing fast.

The company has a leading 32% share of the travel agency market worldwide and is truly global.

More than 1,300 people from 45 different nationalities are now employed centrally by Amadeus. In 119 markets around the world, over 42,000 travel agencies are served by a further 2,500 national marketing company employees, who represent the local face of Amadeus.

To further strengthen its competitive advantage, Amadeus announces the introduction of a series of new offerings in the leisure travel market. This diversification sees the launch of Amadeus Cruise – with Royal Caribbean as the first provider on board – as well as Amadeus Ferry and Amadeus Tours.

The first Amadeus-powered travel website is launched by Icelandair.

A new Amadeus central office opens in January in Miami with 85 staff. It is also home to a new help desk for Amadeus customers.

New NMCs open in Argentina, Australia, Pakistan, the Philippines, the Czech Republic, South Africa and Romania.

AMADEUS BOOKINGS: 331 million

AMADEUS REVENUE: €1,063 million

Print