Technology and Marketing Solutions for Railway Companies
Rail is a major mode of transport for many travellers and the increasing focus on an environmentally friendly transport it will produce a better and more modern rail infrastructure.
In light of this Amadeus continues to pursue its strategy of providing travel technology for environmentally friendly travel, to not only help adapt rail to the air reservation and IT environment, but provide fully integrated solutions for key railway operator segments.
Amadeus Rail specialises in developing technology & marketing solutions for the world’s rail industry, with a proven track record and over 60 million rail reservations being processed annually through its technology.
Amadeus has pioneered the integration of rail distribution in its corporate booking tools and was the first travel technology company to enable High Speed Rail companies to display availability & fares alongside air on key city pairs; thus allowing for the first time high speed railways and airlines to compete on the same routes and also complimenting each other with interlining short and long haul services.
An innovative product portfolio covering High Speed Rail, International Rail, Domestic Rail and Airport Express exists for both distribution and IT solutions. Let Amadeus give you the option to help you reach new customers and serve existing customers in a cost effective way.
The European high speed network is set to quadruple by 2020 from its Year 2000 network length, including expansion into the Southern and Eastern European states. This means that even more air passengers will be able to instead complete their air trip by rail primarily on journeys of less than 3-4 hours between Europe’s major cities. This will also contribute to an overall growth in travel within Europe.
This is only the half of the matter as in Asia high speed rail was introduced many years ago as air space became congested, the solution Amadeus Fly by Rail ensures that across the globe high speed rail can be booked as an alternative to airlines and complement long haul airlines with interlining agreements.
This provides high speed carriers with the ability to extend their reach, improve their revenues and reduce their costs, and with the rest of Amadeus’s rich content be sold as part of a package with hotels, car rental and insurance.
More and more railways are offering country to country travel which means that they need to sell abroad as well as at home. Amadeus offers solutions that allow booking and ticketing of rail ouside of the railway’s home market that integrate to the travel sellers back office.
For the domestic railway Amadeus offers fully integrated solutions that bring cost reductions for the railway. Full integration means the opportunity to cross sell rail with hotels, car rental and travel insurance is there, providing the railways with a more complete packaging offer. Using graphical seat maps, your travel sellers can help select the seat with the customer giving peace of mind and quality service.
A supporter of IARO (International Air Rail Organisation), Amadeus continues to help airport express companies extend their reach, by capturing the all important inbound traveller and offering the booking while their travel arrangements are being made. Up to 45% of inbound travellers don’t know what form of transport they will take to the city centre until they arrive at their destination; let Amadeus help reduce that figure with Amadeus Fly by Rail.
In line with the European commission’s efforts to complement short-haul and regional air services with feeder rail services to major European airports, Amadeus offers Airport Express Railways through Fly by Rail to be complimentary with airlines on the airline display and thus offering travel from city centre to city centre.