Future Traveller Tribes 2020

Major new global report offers insights into the future shape of the airline sector

Amadeus has launched a new global report - Future Traveller Tribes 2020. The report brings together for the first time, major trends in consumer behaviour, geo-economics/ politics and technology, to understand what will be the most dominant and interesting groups of travellers in the next 10-15 years.

Not only does Future Traveller Tribes 2020 thoroughly cover the macro-environment and the factors which will be shaping the airline sector but it also offers compelling insights into the types of technologies and applications that all travellers will be using by 2020.
It is the first time such a comprehensive study has been done which aims to understand how airlines can respond to the seismic shifts that are impacting on the sector today.
The objective of the report, developed by the Henley Centre HeadlightVision, a global futures consultancy, and commissioned by Amadeus, the leading technology partner to the travel and tourism industry, has been to stimulate discussion within the industry about the types of services and approaches that carriers need to take now and in the future to deliver on the needs of future travellers and secure profitability.
The landmark report has identified four traveller tribes, which may emerge in the next 10-15 years, and that have the potential to transform how the airline industry delivers products and services. These tribes include:

Global Executives: elite business travellers that want a private jet type experience, predominantly from emerging economic markets such as Brazil, Russia, India and China

Active Seniors: the wealthy, healthy older travelers, aged between 50 and 75, that will continue to travel for cultural and leisure pursuits

Cosmopolitan Commuters: those that live in one city but work in another and will use air travel to commute

Global Clans: people that will increasingly use air travel to visit increasingly dispersed extended family members

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