Amadeus Market Information (MIDT)
More than data: the power to make informed decisions
MIDT offers airlines a comprehensive picture of all agency activities, and all departments can make use of the data simultaneously, extracting what’s important to them. In other words, all business areas can make best use of the information and together they can act on it in the best interest of the business as a whole, while monitoring return on investment on every level: sales, marketing, route planning, pricing, yield management etc.
Amadeus MIDT covers all travel agency bookings created in Amadeus on all carriers in every market, containing all booking transactions, post-departure and advance bookings data. Accurate and complete data on the airline own and their competitor’s activities can also be customised to the airline specifications. Data can be refreshed monthly, weekly or daily, the day after a booking transaction has occurred.
Amadeus MIDT is flexible enough to meet the needs of international, regional and smaller carriers. Whether you need global information or customised data for your target markets, whether you have the tools to deal with raw data or whether you require processing and analysis tools, or ready-made reports, Amadeus has the solution.
MIDT is a data source that has been around and been enhanced according to customer requirements after over 20 years of airline use. Key expertise has also been developed by several processing companies over this time which have, both through customer needs and competitive pressure from one another, continued to ensure that the means and tools on the market today are fully aligned with exploiting the full use and resulting value of MIDT.
As a result of all the above, MIDT offers the richest and results-proven source of data available for Airlines.
Out of the total number of travel agencies with activity reported in the MIDT, 52% are not IATA, nor ARC accredited agencies. Data sources based on passenger tickets cleared through BSP or ARC are missing the information on the true point of sale for the bookings created in all these agencies.
There is no other data source in the industry that can compete with MIDT when it comes to richness of the data, timeliness and future booking view.
Timeliness
“Our Sales force uses the data on a daily basis. That is 350 people who can not wait for more than a month to receive the information”. – Senior Manager, Domestic Sales from a European Network Airline.
“Reports extracted out of MIDT are sent to every sales representative on a weekly basis. Based on this, they agree their visits with the Regional Sales Managers” – Sales Manager from a Network, South American Airline.
Future Booking view
“The forward-looking booking information is very important. We base our decisions in a 4 month future view.” Revenue Manager, from a Asian Network Airline.
“We can make major savings by optimizing our sales force efforts. Having visibility on future bookings is extremely important to be successful in this process” – Sales Manager from a European Regional Airline.
How does MIDT work?
- a full range of accurate, detailed data reports
- comprehensive picture of traffic patterns, demand and market size
- all Amadeus travel agency bookings on all carriers
- ready-made reports or raw data for you to analyse
- can be integrated with MIDT data from other distribution providers
What will it do for my business?
Just some of the things Amadeus Market Information can help you achieve are:
- pinpoint business opportunities based on accurate, actual data
- identify your most productive agents and see how they are booking your services and those of your competitors
- determine how and where to focus market spend
- identify the best airline partners for strategic alliances
Get your downloads here
> Amadeus Market Information (MIDT) Product Sheet
