Superior value for money

Superior value leading to superior ROI

When it comes to selecting the right IT solution, value for money is not just about price.

Airlines can find several legacy passenger service systems on the market at a lower, dumped price because they have been amortised over decades. But outsourcing to these providers is certainly not a wise decision when you take into account the cost of the migration project – and the fact that another migration will certainly be necessary soon to renew the legacy technology.

In fact, return on investment depends mainly on the value that the new Customer Management Solution can generate for the business. But only new generation solutions – bringing new added value features, integration benefits with partners and superior service performance – can generate significant value.

Airlines estimate the value that Altéa brings to their operations at several dollars per passenger boarded. And that’s the sort of level of ROI that is necessary to justify the launch of a major transformation project...

Value derived from added value features

The main sources of value creation are the added value features that new generation solutions bring to an airline.

Amadeus IT solutions have been designed to bring additional features to meet the needs of airlines of all sizes and environments. This is the main reason why Amadeus invested €300 million to develop such applications.

These added value features will have a multiple impact on your business: productivity enhancement, reduction of some direct operating costs, improvement of direct revenue, increase of revenue from repeat customers or faster time to market.

This impact varies for each airline, but always translates into significant hard currency benefits.

Value derived from the common platform

The second source of value creation is the common platform that provides unique benefits for integration with partners.

Obviously, the integration with alliance, code share or even interline partners is greatly facilitated and accelerated, which generates one-shot cost savings.

But most of the value comes from the fact that airlines can integrate better with their partners, leading to ongoing benefits like seamless service for passengers, joint cost reduction or revenue enhancement opportunities.

Value derived from superior IT service performance

Migrating to Amadeus Altéa provides most airlines with improved service availability, which means less service outage.

Because service outage for critical customer management solutions is usually very costly (cost of flight delay, cost of lost sales, cost of non-optimised inventory etc), this translates into significant value, depending on the airline's current service availability.

Competitive pay as you use model

Amadeus offers a flexible pricing model for most of its IT solutions, based on the value provided.

You pay only for the modules you use so that you can get a competitive offer for the solution scope you need.

Our application service provider model enables you to benefit from a variable price, eliminating the risk of increased IT operating costs in the case of business downturns. You also no longer need to divert financial resources from your core business to fund new and necessary IT development.

As part of a long-term partnership approach, Amadeus attempts to set competitive but fair price levels, which take into account the value brought to your business and the incurred development cost.

Moving to the Altéa Customer Management Solution is a strategic decision based on our need to replace current legacy systems, and to realize the benefits of a Common IT Platform (CITP) for the Star Alliance.

Greg Taylor

Senior VP of Corporate Planning & Strategy

United Airlines