Unlocking new airline revenues with the global travel ecosystem


Amadeus vision for a Global Travel Ecosystem

Our vision is to power an open, intelligent, dynamic and customer-centric global travel ecosystem that seamlessly connects airlines, travel sellers, airports, hotels and all other participants in the travel industry. All players will be able to share information in real-time and across all touch-points of the travel lifecycle, creating a single view of the traveller.

The evolution of airline merchandising

Leveraging the customer insight generated by the global travel ecosystem, our technology enables precise merchandising and retailing to deliver a truly personalised and dynamic shopping experience. This means airlines can unlock more than US$130 billion in additional revenues by 2020.

Amadeus Global Merchandising is about reaching travellers anywhere (regardless of the sales channel used), any time (throughout the 'pre-trip to on-trip' journey cycle) and adapting the merchandising strategy to anyone (based on traveller context, behaviour and value). Providing the right product, through the right channel, at the right time will ensure that airlines can strive for service excellence and generate incremental revenues from expanding shopping baskets.

We believe that our combination of assets and resources means Amadeus is uniquely placed to deliver this vision, which is guiding our investments in all areas of the global travel ecosystem.

“The global travel industry, and the way in which consumers experience it, is changing so dramatically that it requires a fundamental change to the way in which travel is sold and how the traveller is served”
Luis Maroto, Chief Executive Officer and President of Amadeus.

Amadeus vision for a Global Travel Ecosystem

The global travel ecosystem

Our vision is underpinned by the development of the new Amadeus Global Merchandising System and the evolution of the Amadeus Global Retailing and Distribution Systems. Fully integrated across the Amadeus Airline Core Systems and using real-time customer data, airlines can access a single customer view to deliver the best end-to-end traveller experience while identifying and fulfilling new sales opportunities.

Amadeus-vision-for-a-Global-Travel-Ecosystem Hide this diagram


Anytime Merchandising Personalised merchandising Best-in-class shopping Extensive dynamic content Strategic selling

An interface to create, deploy and monitor the airline’s merchandising strategy in real-time

Deliver a customised offer to the traveller at the right time through the most relevant touch-point

Offer shopping solutions for all distribution channels (direct and indirect), from acquisition and inspiration, to search and servicing

Expand your offer with real-time access to any travel-related content

Work closely with Amadeus consultants to connect strategic goals with operational reality. Deploy best-in-class merchandising techniques that will increase conversion rates and boost revenues

Find out more about the global travel ecosystem!

    • From the Amadeus corporate blog

      Read the latest blog posts on the opportunities for a global travel ecosystem. Bloggers from Amadeus and the industry weigh in with analysis, opinions and research, addressing the topic from different angles.Read more!
    • Thinking like a retailer

      "Thinking like a retailer", a Frost & Sullivan report commissioned by Amadeus, gives readers insight into the 5 essential elements airlines must consider in their merchandising strategy to unlock the retail mindset.Read more!
    • Global Merchandising System Demo

      Unlock your merchandising potential across all touch points.View more!
    • Just what does a global travel ecosystem mean for the travel industry as a whole?

      Rob Sinclair-Barnes on the Global Travel EcosystemWatch it now!
    • Hervé Couturier interview at the IATA WPS

      Check out the video interview below for Hervé’s insights and be sure to have a look at our vision to help airlines unlock more than US$130 billion in additional revenues by 2020.Watch it now!
    • Collaboration and the future of aviation

      Director General and CEO of IATA, Tony Tyler, joined our very own Ben Hunt at the World Passenger Symposium to talk about his keynote speech and the future of the aviation industry.Watch it now!
    • Recap of IATA WPS HAMBURG 2015

      At the 5th edition of IATA WPS in Hamburg, the Amadeus team spoke with industry members to get their views on how innovating together will improve the passenger experience.Watch it now!
    • Distribution and collaboration

      Our very own Debbie Iannaci, caught up with Stewart Alvarez, VP, Strategic Planning & Business Development, Amadeus North America, to hear his views on some of the key topics discussed at the IATA WPS.Watch it now!
    • The global travel ecosystem

      Vice President of Distribution Marketing, Decius Valmorbida shares his perspective on the travel industry’s response to the announcement of the global travel ecosystem and how our customers are reacting to the news.Watch it now!
    • Our vision for a global travel ecosystem

      Imagine a world where the right product is delivered to the right traveler at the right time through the channel of their choosing. And it’s all done in a way that inspires, informs and excites them.View more!
    • The evolution of airline merchandising

      Read Martin’s analysis of the merchandising evolution thus far but also to digest Amadeus’ own vision for how a dynamic, intelligent global travel ecosystem could unlock $130 billion in additional revenues for airlines.Read more!
    • Press Release: Madrid, October 14 2014

      Amadeus unveils vision of dynamic, intelligent global travel ecosystem to unlock $130bn in revenues for airlines by delivering a richer experience for the traveler.Read more!
    • Learn, apply, change: big data and travel

      This independent study explores the impact of large volume, unstructured data known as big data on the global travel industry.Read more!

For more information, contact us