Travel community trends
By analysing the travel community key travel players will be able to better serve future travellers
Knowing who the members of the travel community are is fundamental to creating a better travel experience.
We are conducting in-depth research into the sociological aspects of travel in order to understand the aspirations, behaviours, and expectations of the various travel groups. What are their travel personalities? How can travel industry players create services that specially cater to their needs? How can we develop better travel technology to support these needs?
Having a clear picture of the travel community of the future will help us answer these questions.
“We are all travellers after all, and the inspiration constantly driving new exploration and adventure is what makes the travel industry so interesting, unique and ever-changing.”
Julia Sattel, Senior Vice President, Airline IT.