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Alitalia renews content agreement and expands its ancillary offering to Travel Agents using the Amadeus solution

Travel agents will be able to offer their customers a wider choice of Alitalia’s products, such as bags, lounge access or insurance using the Amadeus Ancillary Services Solution (AAS)

Madrid, Spain, January 15, 2013: Amadeus, a leading technology partner for the global travel industry, and Alitalia, Italy's leading airline, have signed a long term extension of their content agreement. This deal will allow travel agencies worldwide to have guaranteed access to the full range of fares, schedules and inventory through the Amadeus system.
Following the successful launch in Italy, Alitalia has also expanded the distribution of its ancillary services in Spain. Amadeus agents in both countries are now able to sell a wider choice of Alitalia’s ancillary services which include bags, lounge access and insurance using the AAS solution, a fully integrated end-to-end solution for the booking and sale of ancillary services.
The payment of Alitalia’s ancillary services can be made using the electronic miscellaneous document (EMD). This electronic messaging system facilitates the distribution, sale, provision and management of ancillary services, while reducing the use of paper and simplifying the process as recommended under the IATA e-services initiative.
 “We are pleased to reach this agreement and look forward to strengthening our long term relationship with Amadeus,” said Aldo Ponticelli, Vice President Distribution, Alitalia.  “The extension of the content agreement supports Alitalia’s competitive and cost effective distribution by using Amadeus as a partner both in Italy and in our international markets. ”
“We are delighted with this expansion of our relationship with Alitalia, which is a key step within the overall Amadeus strategy to secure long term content agreements with leading airlines worldwide,” commented David Doctor, Director Distribution Marketing, Amadeus. “Given the important role which travel agency distribution plays, long-term content agreements like this provide stability to both airlines and travel agencies alike."
Furthermore, with this agreement Alitalia will be able to promote and differentiate its product using the various advertising facilities through the Amadeus Selling Platform, including sign – in banners, availability banners, or sell time banners.
Today 80% of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement.

Notes to the editors:
Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.
Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).
The group operates a transaction-based business model and processed more than 947 million billable travel transactions in 2011.
Amadeus has central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.
Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. It is a component of the IBEX 35, STOXX Europe 600 Index, and the Dow Jones Sustainability Index (DJSI).
For the year ended December 31, 2011 the company reported like-for-like revenues of €2,712 million and EBITDA of €1,039 million. The Amadeus group employs around 10,000 people worldwide, with 123 nationalities represented at the central offices.
To find out more about Amadeus please visit www.amadeus.com
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