New deal offers Amadeus travel agents access to a comprehensive range of fares, schedules and availability from China Airlines, Taiwan’s largest airline, and Mandarin Airlines, its regional and domestic subsidiary.
Madrid, Spain, March 14, 2013: Amadeus, a leading technology partner for the global travel industry, has signed an extensive long-term content agreement with China Airlines Group.
Within Asia, the new agreement offers Amadeus subscribers access to the same level of fares, availability and functionality as any other travel agent content channel. Outside of Asia, China Airlines and Mandarin Airlines have increased their content guarantee to Amadeus to the same fares, availability and functionality as both airlines distribute through their own websites, call centers and other travel agency content access channels.
“Travel agencies are a key element of our sales strategy,” said Mr James Yu, Senior Vice President, President Office, China Airlines Group. “It is extremely important for us to provide the travel agency channel with access to the full range of fares, schedules and inventory from both China Airlines and Mandarin Airlines. This agreement reflects our commitment to this very important distribution channel.”
“We are delighted to have reached a content agreement with the China Airlines Group to ensure that our subscribers have access to the most comprehensive range of flight options from China Airlines and Mandarin Airlines,” said Holger Taubmann, Senior Vice President, Distribution, Amadeus. “This is also an important step within Amadeus strategy to secure long term content agreements with leading airlines in Asia.”
Forecasted passenger volumes for both airlines in 2012 are 13.3m of which 11.1m correspond to China Airlines.
Amadeus plays a critical role in the distribution space ensuring true global coverage with a 38.6% global market share of air travel agency sales. Today 80% of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement. Furthermore, this agreement will strengthen the Amadeus travel agency offering in Asia, providing them with an effective and technologically advanced distribution partner.
Notes to the editors:
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 73 local Amadeus Commercial Organizations globally.
The group operates a transaction-based business model. For the year ended December 31, 2012 the company reported revenues of €2,910.3million and EBITDA of €1,107.7 million.
Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.
To find out more about Amadeus please visit www.amadeus.com
China Airlines (CAL) with its fleet size of 72 aircrafts is the largest carrier in Taiwan carrying approximately 11 million passengers a year between its Taipei hub and 112 destinations in 28 countries and regions. It became one of the members of the SkyTeam Alliance since 2010.
In 2012, CAL has scored for the fourth consecutive year, the highest in the mindshare among airlines in Management magazine’s consumer brand survey. This underscores the airline’s success in winning customer trust and loyalty. CAL also won for the 12th year in a row the Gold Award in the Reader’s Digest’s Trusted Brand Survey as well as the Super Green Judges’ Award and in the First place in the transportation category of the 2012 Green Brand Survey conducted by the Business Next Magazine.