AF-KLM Groupto use Amadeus’ shopping technology for a further five years across its domestic and international websites; At the same time, a recent study performed by Amadeus finds that its e-Retail solution delivers on average a 7% increase in airlines’ online yield and a 24% increase in revenue
Madrid, Spain, June 5, 2013: Amadeus, a leading technology partner for the global travel industry, today announces that it has signed a long-term e-Commerce agreement with Air France-KLM, the leading French-Dutch airline group. Amadeus’ agreement with Air France-KLM, which is effective worldwide, will see the airline group use Amadeus’ shopping technology for a further five years across both its domestic and international websites.
The renewed partnership will provide Air France-KLM with Amadeus Flex Pricer topower its revenue and award shopping flows, covering both its Air France andKLM networks, for domestic, regional and long-haul flights.
Travelers will benefit from enhanced self-service functionality, enabling them to enjoy the same, consistent shopping experience when searching for Air France-KLM flights, exploring special offers, redeeming frequent flyer miles, or when rebooking alternative travel options.
“We haveworked with Amadeus Flex Pricer for a long period now and we are very satisfied. This has led to the extension of our close relationship,” said Martijn van der Zee, SVP, e-commerce, Air France-KLM. “Amadeus' e-Commerce solutions support our need to deliver a seamless customer experience for airfrance.com and klm.com over the next five years."
This partnership highlights the continued expansion of Amadeus’ e-Commerce business around the world, and today Amadeus now powers web and mobile services for more than 100 airlines across merchandising, booking, and servicing.
At the same time, a recent study carried out by Amadeus, investigating averaged online data from the top 50 airlines adopting the Amadeus e-Retail Booking Engine and Amadeus Flex Pricer, has shown that the carriers have enjoyed a yearly increase in online yield and total revenue from 2011 to 2012.
On a consolidated basis, the Amadeus study found:
- a 7% increase in online yield
- over 16% increase in created Passenger Name Records (PNRs), which combined with the above online yield, delivers an increase in online revenues of 24%
- a 7% increase in page views per PNR, possibly indicating that travelers are increasingly searching before making a decision
“Firstly, I would like to place on record how much we are looking forward to continuing our strong historic partnership with Air France-KLM for a further five years,” said Philippe Der Arslanian, Head of Global e-Commerce & Mobile at Amadeus. “Air France-KLM is an airline group particularly advanced in its approach to e-Commerce, and we are delighted to support the airline continue to evolve and achieve its digital ambitions.”
He continued, “On another note, we are also extremely pleased to see that our solutions support our airline customers’ online strategies and enable some quite remarkable business results more generally, often outperforming industry growth figures. For airlines using our booking engine, this also proves that higher levels of merchandising are possible when managing the ‘complete experience’, from inspiration to payment, even for complex itineraries.”
The role of new digital opportunities for airlines will be explored at the Amadeus Airline e-Commerce & Mobile Conference 2013, on 4th-6th June in Madrid. Airlines, travel sellers and industry experts will discuss and debate the latest trends in merchandising, mobile and personalization. The event will include presentations from many airlines, industry leaders, and Amadeus experts from around the world, sharing insights, best practice and success stories.
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Notes to the editors:
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 73 local Amadeus Commercial Organizations globally.
The group operates a transaction-based business model. For the year ended December 31, 2012 the company reported revenues of €2,910.3million and EBITDA of €1,107.7 million.
Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.