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THAI and Amadeus extend partnership with new full content agreement

Amadeus travel agency points of sale worldwide will benefit from guaranteed access to THAI and THAI Smile full range of fares, schedules and availability via the Amadeus system

05/08/2013.
Madrid, Spain, May 8, 2013: Amadeus, a leading technology partner for the global travel industry, and Thai Airways International (THAI), the flag carrier of Thailand, have signed a long-term, full content agreement that enables the airline to reach Amadeus’ network of travel agencies across the world.
 
Amadeus users worldwide will now have guaranteed access to the entire range of fares, schedules and availability relating to more than 18 million seats sold annually by THAI and its new brand, THAI Smile. Under the new agreement, Amadeus users will have access to the same THAI content and under the same conditions as those offered through the airline’s direct channels and any other distribution channels including content distributed through the airline’s ticketing office, call centers and website.
 
“Amadeus has proven to be an outstandingpartner to THAI over the past two decades, supporting us as we move towardsbecoming the leading airline in Asia and among the best worldwide,” said THAI Executive Vice President, Commercial, Mr. Danuj Bunnag. “We are pleased to expand our partnership with Amadeus, ensuring that travel agents worldwide enjoy the highest level of access to our full range of content and services.”

“Amadeus is committed to securing long-term distribution partnerships with leading airlines around the world to provide our network of travel agencies with the most comprehensive range of flight options,” said Holger Taubmann, Senior Vice President, Distribution, Amadeus. “Furthermore, given the important role which travel agency distribution plays, long-term content agreements like this provide stability to both airlines and travel agencies alike."
 
THAI and Amadeus have enjoyed a long term partnership since 1990, when the airline became Amadeus’ first Asian customer. Ever since, the airline has implemented different Amadeus solutions including Amadeus’ revenue maximization solutions that have helped the airline maximize profitability. 
 
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Notes to the editors:
 
About THAI
Thai Airways International Public Company Limited (THAI), the designated national carrier of the Kingdom of Thailand, was founded in 1960.  THAI currently operates an average of 941 flights weekly on domestic and international routes to 73 destinations in 35 countries spanning five continents, including Europe, Africa, Asia, Australia and North America. The key to THAI’s success is its major award-winning in-flight and on-ground service, convenient schedules and on-time performance.

In 2012, THAI carried a total of 20.62 million passengers and operated a fleet of 95 aircraft. As of December 31, 2012 the company’s total assets were 304,096 million Baht, with a paid-up capital of 2,182,771,917 shares at 10 Baht per share par value. Thecompany is 51.03% owned by the Royal Thai Government through the Ministry of Finance.  THAI has 25,412 employees.

THAI’s philosophy is to provide full service to premium passengers while maintaining the higheststandards of service to leisure travelers, who represent over 80% of the company’s total passenger transportation revenue. THAI aims to be the “First Choice Carrier with Touches of Thai.”

For more information, visit www.thaiairways.com
Media Contact:  public.relations@thaiairways.com
 

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers  (corporations and travel management companies).
 
The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 73 local Amadeus Commercial Organizations globally.
 
The group operates a transaction-based business model.  For the year ended December 31, 2012 the company reported revenues of €2,910.3million and EBITDA of €1,107.7 million.
 
Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.
 
To find out more about Amadeus please visit www.amadeus.com