Amadeus and UNICEF
Raising funds to help the world’s most vulnerable children
This approach reflects our policy in Corporate Citizenship, through which we apply our unique business resources - technology, people and their skills - to support social development.
It is this same approach that is behind the global partnership between Amadeus and UNICEF, the United Nations Children's Fund, unveiled in April, 2013. By providing UNICEF with access to advanced donation engine technology and a network of leading travel companies, we are working with the United Nations agency to help shape a better future for the world's most vulnerable children.
The Amadeus Donation Engine works simply and effectively "behind the scenes" of online travel selling platforms. It enables the travel industry to solicit micro-donations securely and easily from people around the world, when they buy travel online. These micro donations will be pooled together by UNICEF and dedicated to children's projects in countries where there is critical need.
Iberia.com, Finnair.com & Norwegian.com now live
Travellers buying tickets on Norwegian.com, Finnair.com and Iberia.com have an opportunity to make a micro-donation towards children's projects around the world. More travel websites will follow gradually.
An Innovative Model to Drive Donations
The global programme to raise donations online through the travel industry combines four key strengths in a way that today remains untapped:
- A keen understanding of the global travel sector coupled with technological capability to connect travel providers and sellers with travellers in multiple markets
- The reach of commercial travel websites and their capacity to rally travellers around the world at the online point of sale
- The desire and will of individual people to contribute to social good
- The expertise and local networks of a reputable organisation that delivers programmes for children worldwide, where there is the most need
The Amadeus Donation Engine
Amadeus Donation Engine is system-neutral technology that can be used across different types of electronic sales channels. It works simply and effectively "behind the scenes" of online travel selling platforms, without disrupting the websites' commercial processes and business objectives. Travel providers and sellers, such as airline websites and online travel agents, can integrate a 'donation box' on their online booking pages allowing travellers to simply add a donation to UNICEF as they complete the shopping process online. The donation payment is processed as a separate transaction from the travel purchase, simplifying things for the partner and for UNICEF. For the traveller, the micro-donation process itself will be simple and user-friendly: a single click, that's it. If a traveller chooses to make a donation, they will receive a confirmation email.