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Amadeus Agency Insight Search Analysis

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A clear view of where your travellers are heading to next
 
Search Analysis gives you instant insight into your consumers’ travel intentions by analysing their flight search behaviour.

Built using historical data from over 200 million weekly online searches stored in Amadeus Master Pricer, the world’s leading low-fare search tool, Search Analysis shows you which destinations consumers are searching for, when they’re searching for them and which dates they intend to travel.  With this knowledge, you’re in the perfect position to tailor your products in line with market demand and promote them at just the right time.
Key benefits
Search Analysis’ insight puts you in the perfect position to:
  • Manage your advertising strategy in line with market demand
  • Tailor your products in line with your customers’ demands
  • Optimise search engine marketing, promoting at the right time and with the right key-words
  • Increase conversion rates with more relevant content
  • Negotiate better deals with suppliers with insights into future demand
Main features
Search Analysis gives you instant access to four dashboards:
  • By search period – top 10 most popular routes and destinations searched
  • By travel period – most popular routes and destinations for a specific travel period
  • Highest variations  - snapshot of which destinations are growing or decreasing in popu-larity compared to a previous time period
  • Patterns analysis – evolution of searches overtime, revealing seasonality peaks and troughs
Search Analysis is a module from the Amadeus Agency Insight suite of next-generation business intelligence tools for travel agencies.  It is available via both the Amadeus Agency Insight online portal and Web Services.
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