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Amadeus Master Pricer


Amadeus Master Pricer is the ultimate air search solution for Tour Operators, providing the cheapest bookable fares and the most convenient itineraries, over a wide choice of airlines. Returning up to 250 recommendations in a single transaction, it integrates airline merchandising and advanced features such as search personalisation and sub-second response times, providing instant, relevant and inspirational offers that travellers want to book . 
Amadeus Master Pricer powers the most prominent Tour Operators worldwide - travellers have more choice and an easy-to-use tool that helps their decision making process. In return it increases conversion rates, enhances productivity and improves customer satisfaction.
Optimise your flight search costs and offer your travellers a world of search possibilities, instantly.
Key benefits
  • Increase bookings and conversion rates: answer all your travellers' needs with Instant and Value Search features. Provide instant responses, and value based shopping with personalised offers, as well as the cheapest bookable fares and the most convenient itineraries. Improve your conversion rates and increase your customer reach through different channels including mobile
  • Differentiate your offer and reinforce your brand: respond to evolving travel industry trends and create your own unique offers with a diverse range of search options and airline merchandising
  • Leverage traffic acquisition and advertising: drive travellers to your website with inspirational offers, using the Extreme Search and Instant Search features. Forget about the usual dimensions and access thousands of results in the same response. Offer map views, extended calendars, price graphs, fare alerts and much more… 
  • Drive down costs: decrease look-to-book ratios and control IT costs, with unrestricted API access to pre-computed Amadeus data 
Main features
  • Search personalisation returns the offers travellers want to book: relevant and personalised recommendations adapted to travellers' needs, optimising conversion performance
  • Sub-second response time revolutionises travel search by returning bookable recommendations in less than a second. Improves conversion rates and expands reach through multiple channels including mobile
  • Open search enables extensive opportunities to increase sales through inspiration and dynamic marketing (interactive maps, fare alerts, price charts, full calendar year…)
  • Merchandising inside ensures a fair comparison and fully transparent offer between providers, including Baggage Allowance, Ancillary Services, Airline Fare Families and Fare Conditions
  • The cheapest and most reliable fares: extensive price options increase the capability of finding the cheapest fares for even the most price-driven travellers
  • The most convenient solutions: offers the most convenient itinerary recommendations for travellers who are not purely driven by price
  • Agency preferences: enables agency search preferences. Amadeus Master Pricer can be customised with more than 50 flight and fare options
  • Flexible and scalable: available through Amadeus Web Services and cryptic access for professional Tour Operators. Amadeus Master Pricer is also integrated through Amadeus front-office solutions. It can be fully customised to the needs of Tour Operators and integrated into their existing web platform thanks to the scalable open-systems architecture


Find out more about how to transform the traveller experience