Turning rail passengers into customers
26% of travellers are more likely to respond to messages tailored to personal interests.
Thinking like a retailer, Amadeus report
It is now time to know your rail traveller.
The wealth of data available and the technology advances enable rail operators to personalise their offer and adapt it to every aspect of the customer journey.
Understanding past behaviour, traveller profiles and preferences are central to creating a relevant, contextual and even predictive experience. By doing so, passengers’ perception of the rail journey, and the value they assign to rail brands will significantly improve, transforming rail passengers into loyal customers.