Facilitating multimodal travel
New consumer behaviours and the rise of digitalisation are changing the way travellers plan, book and behave during their journey. It is the technology behind that can facilitate the communication between the different players of the travel industry and create a true door-to-door journey.
New technologies, such as mobile and contact-less credit cards, are helping consumers navigate through the multimodal travel cycle. The European transport and tourism sector is building a new strategy in order to strengthen competitiveness, facilitate mobility, and reduce carbon emissions as well as to identify a clearer picture of the current volume of multimodal connections in Europe.
There is a need for technology and collaboration to understand how to use the huge amount of data in order to improve the customer experience. This can only be achieved with all key industry players working together globally.