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Amadeus Agency Insight

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Turning data into insight
 
Travel Intelligence with Amadeus Agency Insight
 
Amadeus Agency Insight Search Analysis delivers information on traveller search using shopping data, helping you to identify traveller behaviour patterns and improve the efficiency of your online marketing. 
Paid search, or search engine marketing, is a key factor to getting your customers to spend more, but can prove expensive. Understanding what keywords to use can be complex and time-consuming and with paid search becoming ever more sophisticated, it's essential to improve the quality and relevance of your advertising to get a competitive edge. 
Amadeus Agency Insight Search Analysis improves the efficiency of your online and offline marketing by providing information on travellers’ searches, helping to identify traveller shopping behaviour patterns. This allows you to adapt your offer, optimise your marketing effectiveness and save you money in choosing the correct keywords and destinations to promote to the right audience. This will help you control costs and increase revenue, provide a better customer experience and allow you to plan your strategy. 
 
Amadeus Agency Insight includes:
 
  • Search analysis: Deliver analytics on traveller search using shopping data to identify traveller behaviour patterns and improve efficiency of your online marketing
  • Booking analysis: Monitor competition for better sales monitoring, supply management and marketing
 
Key benefits
  • Increase your marketing effectiveness for your online travel agency: optimise search engine marketing spend by identifying seasonal search patterns on your website
  • Enhance your customers' experience: tailor content of offers based on anticipated demand and improve the targeting of your advertising with more relevant key word searches and content
  • Optimise supplier management: improve negotiations with airlines thanks to improved visibility of your online travel agency's contribution vs. competitors
 
Main features
  • Identify customer shopping behaviour patterns to adapt your online offer 
  • Perform efficient advertising and optimise your search engine marketing (e.g. promote your offer only on identified relevant destinations)
  • Position your online travel agency on the market vs other travel agencies to monitor your competition, for better sales monitoring, supply management and marketing
  • Keep ahead of the competition thanks to your unique knowledge of consumers’ travel intentions and travel market trends