Future Traveller Tribes 2030
Amadeus and Future Foundation have foreseen 2030’s types of travellers, to empower key travel industry players to better engage and serve their future travel groups.
In recent years, much has been written in the marketing trade press about the latest ‘segment of one’. This refers to the idea that modern consumers increasingly demand the kind of personalization in delivery of products and services that successfully treats each consumer as an individual. We believe that considering types of customers is still a valid exercise, and will continue to be so for the foreseeable future.
We are now looking at the year 2030 and we have tried to anticipate the types of travellers who will be relevant 15 years from now and we have built our new tribes on the basis of more fundamental and relevant building blocks: we have taken a “psychographic” approach, forming new sets of travellers on the basis of their broadly similar outlooks on, expectations of and objectives for their travel. The traveller tribes are placed within the demographic, consumer and technological contexts that will shape the travel landscape up to 2030.
Find in this travel research report the features, behaviours, values and needs of the 6 travel groups that will travel in 2030: Simplicity Searchers, Reward Hunters, Social Capital Seekers, Cultural Purists, Ethical Travellers and Obligation Meeters.