Our ambition

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Our ambition today is made up of our vision, values, business strategy and brand promise that all come together to support our purpose as a company; to work with our customers and partners to shape the future of travel.

Way back in 1987, Amadeus was created to solve a common problem shared by airlines; how to sell seats more easily, more internationally and more cost effectively. Amadeus created the solution.

It was about innovation and great technology then - and it still is today. 

Our business has grown strongly into the areas of e-Commerce and IT but we're still focused on the future and on playing a key role within our industry.

Our ambition today is made up of our vision, values, business strategy and brand promise that all come together to support our purpose as a company; to work with our customers and partners to shape the future of travel.

We call it our 'compass of ambition'. Take a look and for more, head over to the section on our promise.

Our ambition