Amadeus Distribution Merchandising

Merchandising and Personalization take off in the TMC space

Merchandising has reset the travel landscape, opening new partnership and customer engagement opportunities for airlines and travel agents. From bundling to unbundling, more personalisation and brand differentiation, the travel industry can now better serve savvy travellers who expect to play a greater role in shaping their travel experiences, on the go.

Amadeus’ industry-leading technology drives more revenues and better customer service for the industry, while delivering a more personalised and rewarding experience for travellers, whether corporate or leisure. This is happening today. Ready to activate your business through the world’s largest travel network with Amadeus Merchandising?

Latest news: Emirates' seat reservation now available in the Amadeus Distribution Channel

Merchandising dashboard

Ancillary Services
Ancillary services sales YOY increase
Travel Agencies selling ancillaries YOY
Average incremental revenue for airlines
Fare Families

Product overviews

Amadeus Airline Fare Families:

Simplicity, transparency, choice and value. These are just some of the attributes consumers expect when shopping for travel. Our solution enables airlines to package, brand and differentiate compelling offers that add value to the traveller journey. Clear offer descriptions and messages ensure airlines can reflect the essence of their brands while empowering travel agents to better advise and upsell those options that best meet traveller needs.

Amadeus Airline Ancillary Services:

Travellers want the freedom to personalise their travel experience, picking and choosing from a range of flight and non-flight related services that add value to their door to door travel experience. And they expect to be able to this all in one go, through the device of their choice. This opens new partnership, revenue and customer engagement opportunities for airlines and travel sellers. Fully deployed across the world’s largest travel community, including all IATA BSP markets, our solution ensures you never miss an opportunity to satisfy your customers’ needs, wherever they are.

Amadeus Rich Merchandising:

In today’s digital age, rich media is a key component of the shopping experience and a gateway into the distinctive features that make travel offers and brand experiences unique. Our Rich Content solutions augment traveller engagement by enabling airlines to showcase their products and services across different devices and Amadeus retailing interfaces. These can be further promoted through our Media Solutions portfolio that deliver targeted advertising campaigns right down to specific point-of-sale, anywhere in the world.


    • Expedia talks airline merchandising

      James Marshall, Expedia’s VP of Transport for APAC, talks about the site’s roll-out of airline merchandising and the evolving relationship with airlines.Watch the video
    • Amadeus Tech Talks: Distribution in Evolution

      Caravelo CEO, Iñaki Uriz, talks airline merchandising and personalisation with Pedro Espin, Associate Director of Merchandising & Personalisation @Amadeus.Watch the video
    • United Airlines & Premier Travel Management on ancillary services

      Premier Travel Management and United Airlines discuss distribution of ancillary services in Amadeus and the changing landscape among corporate travellers.Watch the video
    • Expedia empowers travellers with airline merchandising

      Greg Schulze, Expedia Senior VP, talks about how Amadeus Fare Families empowers online shoppers to compare and purchase bigger and better travel.Watch the video
    • Booking bags for OTAs

      Booking ancillary baggage for Online Travel Agencies.Watch the video
    • Amadeus Tech Talks

      Boost conversion with Amadeus Rich Merchandising
      Your brand, Your way.
      Watch the video
    • Amadeus Tech Talks: Distribution in Evolution

      Pascal Albericci, User Generated Content Lead @Amadeus, speaks with Alexandre Migan, General Manager of FLYR, on airline merchandising.Watch the video
    • eDreams ODIGEO on merchandising

      Javier Bellido Trullenque of eDreams ODIGEO talks about merchandising as a means for travel agencies to meet consumer needs.Watch the video
    • Merchandising: An Online Travel Agency's Perspective

      Philipp Brinkmann, Founder/CEO of and, explains how ancillary services has boosted his business and increased customer satisfaction.Watch the video
    • Merchandising for Travel Agencies: Opportunities abound

      Discover how Amadeus can help travel agencies gain loyal customers, improve business efficiency and stay competitive in a changing world.Watch the video