Amadeus Global Merchandising System

Amadeus Global Merchandising encompasses a portfolio of products which will enable airlines to plan, execute and monitor an effective merchandising strategy, aimed at capturing new revenues and providing personalised traveller offers at each stage of the journey cycle. Using the latest award winning technology, airlines will be able to apply deliver relevant content, taking into account passenger behaviour, preferences and segmentation, to sell both air and non-air content, in real-time.

Components
Merchandising Control
Anytime Merchandising

Allows implementation & monitoring of airline merchandising strategy

Personalised Merchandising
Personalised Merchandising

Personalises the travel experience, taking into account previous customer behaviour, preferences & segmentation

Shopping
Shopping

Offers multi-channel shopping solutions in Amadeus direct & indirect channels to drive customer acquisition

Dynamic Content
Dynamic Content

Expand your offer with real-time access to any type of air & non-air content

  • Availability & Dynamic Pricing
  • Ancillary services with cash or miles payment
  • Non-air content (Hotel, car, insurance, airport & destination services)
  • Connectivity with other content providers
  Available today Amadeus Value
Anytime Merchandising
Anytime Merchandising
  • Merchandising control
  • Dynamic offer creation
  • Analytics & BI

Amadeus Flex Pricer -
4% year-on-year yield increase & 45% upsell to higher fares for airlines using our Search & Shopping solutions

Amadeus Cross Sell Ancillary Services
Qantas online sales saw a 4% increase in attachment ratio on car rentals, & an 8% increase in attachment ratio for insurance with online PNR's.They achieved ROI for the car rental solution after 3 months & after only 1 month for the insurance solution

Award-winning technology with Amadeus Affinity Shopper

Amadeus has enabled 114 airlines for IATA’s EMD standard in 178 BSP/ARC markets: clearly ahead of any other technology provider

1% revenue increase on average for our 35+ airlines using Amadeus Revenue Availability with Active Valuation

Personalised Merchandising
Personalised Merchandising
  • Customer Experience Management
  • Corporate programmes
  • Loyalty
Shopping
Shopping
  • Amadeus Flex Pricer Essential
  • Amadeus Flex Pricer Premium
  • Amadeus Affinity Shopper
  • Amadeus Ticket Changer (ATC) Shopper
  • Amadeus Award Shopper
Dynamic Content
Dynamic Content
  • O&D control with dynamic valuation of availability (RAAV)
  • Flight and non flight related ancillary services including interline & codeshare, across journey & A/L value chain
  • Cross sell content: Cars, hotels, insurance, taxi