Active senior traveller

Active senior traveller
This type of traveller – the growing ‘Silver economy market’ – has caught the attention from many industries due to increasing life expectancy, quality of life and disposable income. It is no surprise that as a result of this their capacity to travel has also risen. 
 
A large percentage of high-income earners are over 65. Therefore, in many developed countries they are the type of traveller who has the money and the time to travel. Active seniors consider travelling as a way to fulfil their life goals; they have finally time to explore. They are about living life to the full, with a desire to leave their loved ones with a legacy meaningful in experiences and values. These travellers want human interaction to play a key role in their travel planning and arrangements. The three themes associated with this group of travellers are: Self-Actualisation, Valuable Legacy and Trustworthy Relationships. 
 
 
 

Report

Active senior traveller

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Video

Active senior traveller

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Key characteristics

Active senior traveller

- Self-actualization
- Valuable legacy
- Trustworthy relationships