Amadeus Traveller Trends Observatory

Amadeus Traveller Trends Observatory

Amadeus conducts meticulous and continuous research around the world to constantly monitor different traveller trends and identify types of travellers. Through the Amadeus Traveller Trends Observatory, we can better understand the evolution of traveller behaviour and needs, while improving our products and solutions. This is done by putting the needs of future travellers at the centre of our innovation and creating the travel experience different groups of travellers are asking for. This creates better products, more effective services and cutting edge innovation.
 
Find out what types of traveller we have discovered…
  • Active senior traveller

    Active seniors consider travel as a means to achieve or fulfill their life goals, while experiencing the legacy that they want to leave behind. The development of their financial status has fueled the demand for travel.

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    Active senior traveller
  • Nextgen traveller

    These types of travellers are smart, trend-setting consumers who are continually seeking out unique travel experiences. They are heavy technology and social media users and are the travel consumers of the future.

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    Nextgen traveller
  • Corporate citizen traveller

    This group of travellers are those who desire an efficient and personalized travel experience as they find themselves in a world where technology is blurring the lines between their personal and professional lives.

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    Corporate citizen traveller
  • Halal traveller

    These travellers wish to maintain Muslim principles while travelling. These travellers have different needs: some may prefer comfort while others seek out exploration, some may keep costs to a minimum while others will pay more. The same traveller can also have different priorities from trip to trip.


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    Halal traveller
  • Traveller at destination

    Destination services (including accommodation) account for approximately half of the travel spend: they present a major business opportunity for travel players. Take a more a detailed look at how Destination Services are crucial for certain types of travellers and also for Amadeus though these reports.

    Download the report

    Download the infographic

    Traveller at destination
  • Future Traveller Tribes

    Find out how we have classified other types of travellers by their travelling behaviour and how this provides insight into future travelling trends, helping travel providers better improve the travel experience.





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    Future Traveller Tribes