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Discover how traveller reviews create a truly personalised travel experience

Travellers are becoming increasingly savvy and customer reviews are just one way for them to express their views on a trip and to analyse the pros and cons of any destination they wish to travel to. By analysing what travellers are saying, travel players can use this user generated content to tailor and personalise their services to allow for a more satisfactory travel experience.

Travellers are becoming increasingly savvy and customer reviews are just one way for them to express their views on a trip and to analyse the pros and cons of any destination they wish to travel to. By analysing what travellers are saying, travel players can use this user generated content to tailor and personalise their services to allow for a more satisfactory travel experience.