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8th Ancillary Merchandising Conference

How do we see the travel industry evolving over the next decade? What will be the major trends affecting the airlines and the travellers?

Start Date: 08/04/2014
End Date: 09/04/2014

Venue: Plaça dels Països Catalans, s/n ,08014 Barcelona

As shopping becomes increasingly important in the travel buying process, content aggregation will continue to be fundamental as well as the ability to display that content in a relevant, efficient, instant and user-friendly mechanism.

How can a technology provider help airlines travel merchandising, while improving their customer experience? Is IATA New Distribution Capability a necessary standard to evolve airlines merchandising capabilities?

Come and listen to Amadeus experts introducing the macro trends driving the industry growth over the next decade. They will also debate on best practices in ancillary revenue generation & merchandising.

  • Key note: ‘Global Travel Trends Report 2014’, on 09 April, 2014 (09:30 to 10:00 hrs) with Rob Sinclair-Barnes, Airline IT Strategic Marketing Director; and,
  • Panel session: ‘Is NDC necessary and who will be the winners?’, on 09 April, 2014 (11:00 to 12:30 hrs) with the participation of Alexandre Jorre, Senior Manager, Strategy & Business Development.