Online Marketing and Data Driven Strategies to Mobilise and Transform the Travel Business in Asia is the first topic for the Smart Traveller - Digital Strategies in Asia.
This year, the topics will be circling around the connected consumer, the future of travel, data analytics and pricing management.
Christian Lukey, Head of Hotels, APAC, Amadeus, will participate in the event to talk about the Age of Traveller Power and the Traveller Tribes. The traveller has more power than ever before. With a smart mobile device in nearly every hand, travellers are well-informed and demand better service throughout the entire travel lifecycle. Thanks to technology, travellers now have a 360-degree view of the travel industry and the choices available.
This has a huge influence on the ecosystem, compelling players to adapt their approach to appeal to different customers who are searching for unique and personal travel experiences. Travel agents, airlines, hotels and even airports now need to embrace and adopt technology faster than ever before to survive and thrive. But first, they need to understand the needs, values and behaviours of the traveller today and in the future.
For this event, they will address the following business challenges: Consumer and Behavioural Trends of the Changing Online Travel Consumer in APAC; China Focus: Marketing inbound vs. outbound travel and how travel brands can establish their footprints in China; Explore the Most Effective Strategies in Measuring, Tracking & Analytics; Usability & Cross-Platform Seamlessness; Search and the Changing ‘Search-Landscape'; Mobile is Fuelling The Success of Disruptive Business Models: Discover How Travel Brands can Profit from this Trend.