Mega Event Asia Pacific 2014
Loyalty, Ancillary & Co-Brand Conferences
Start Date: 20/08/2014 08:00 AM
End Date: 21/08/2014 12:30 PM
Organised by Airline Information, the Mega Event Asia Pacific 2014 is three events in a single venue will cover FFP & Frequent Guest Loyalty, Ancillary Revenue & Merchandising, and Travel Co-branded Credit Cards with a dedicated focus on key issues and challenges for the Asia-Pacific region. As the region's consumers take to the skies and its airlines place the largest orders for new airplanes globally, what role will loyalty, ancillary and co-brand cards have to play in the region's airline & travel industry?
On 20 Aug., Mustafa Ozalcin, Amadeus Director Loyalty Sales will discuss together with industry peers how the digital world - from apps to social media - is changing the loyalty game.
In addition, on 21 Aug. Christian Baillet, Amadeus APAC Regional Director Airline IT Sales will present the results of 'Thinking like a retailer: Airline merchandising', a research report commissioned by Amadeus and written by consulting firm by Frost & Sullivan, highlighting that the hat in the battle for additional service revenues, airlines must be able to compete with data-centric travel companies by more effectively using the customer data they already collect, if they are to truly maximise this commercial opportunity.