When you’re six feet tall and travelling with two small children, booking the cheapest flight with no extra legroom, no baggage, and an overnight layover is probably not the best option. Recognising that true value means providing travellers with personalised offers according to their needs, online travel agency Travix recently started offering Amadeus Fare Families on their websites.
‘For us, Fare Families are not just a feature we are adding, this is at the heart of our strategy. An OTA’s role in the travel ecosystem is to highlight all of the efforts the airlines are making to improve and personalise the travel experience, and we are excited to be working with Amadeus to be at the forefront of this. We believe that Fare Families open new relationship opportunities with our airlines partners, and this will benefit our customers,’ says John Mangelaars, the CEO of Travix.
“Last year, we saw an incredible growth in the amount of OTAs interested in Fare Families, and we’re seeing more and more airlines interested in creating and sharing this kind of content. We think 2016 will be the year where personalised flight booking becomes mainstream,” says Sébastien Gibergues, Head of Leisure Online and Travel Media at Amadeus.
Amadeus is currently distributing Fare Families for 23 airlines through the GDS, and 12 more are under implementation.