Iberia launches new branded fares through the Amadeus distribution channel
Iberia increases branding, differentiation and upsell opportunities of its products through Amadeus-connected travel agents.
Iberia’s full range of branded fares can now be booked by Amadeus’ global travel agency community, following the carrier’s implementation of Amadeus Airline Fare Families.
With Amadeus’ industry-leading merchandising technology, Iberia increases branding, differentiation and upsell opportunities of its Flexible, Classic and Basic products through Amadeus-connected travel agents, who can now better serve their customers by proposing the fares that best match their needs. This, in turn, opens new customer engagement opportunities and more tailored travel experiences for travellers.
With 39 airlines signed-up to Amadeus Airline Fare Families, Iberia is the 29th carrier to be fully implemented in the world’s largest and most diverse travel community. Worldwide, 110+ airlines have contracted Amadeus’ results-driven merchandising solutions that has been delivering real value to travellers, airlines and travel agents around the globe.