Madrid, Spain, 28 September, 2015: In a fiercely competitive airline marketplace, creating a strong loyalty programme that rewards and retains an airline’s most valuable customers is essential for an airline’s success. And it is against this backdrop that Copa Airlines, one of Latin America’s leading carriers, has launched its new customer loyalty programme – ConnectMiles – enabled by a variety of IT solutions from the Amadeus Loyalty Suite.
Primarily, Amadeus Loyalty Management
will help Copa Airlines improve communications, and launch targeted promotions in order to create strong relationships between the airline and its loyalty programme members. At the same time the solution aims to enhance personalisation capabilities leveraging the wealth of information it captures, and thus deliver an improved and tailored experience to the traveller while boosting the airline’s revenues.
In addition, tier and miles management functionality means programme members benefit from flexibility and ease of upgrade, miles exchange, and purchase. Amadeus offers rich partner integration and management capabilities that can assist ConnectMiles in extending its partner network.
Copa Airlines will also take advantage of the Amadeus Partner Management Service
, which facilitates the data exchange between the loyalty programme itself and Copa Airlines’ partners, including those within the Star Alliance.
Russ Hinckley, Loyalty Program Vice-president for Copa Airlines said: “After studying the market and listening to our customers, we have decided to build a programme tailored for the customers of our network. Having our own loyalty programme will give us the tools to better understand our most valuable customers and offer them a better service, with the features and benefits that our members told us they value, such as personalised offers and communications.”
He continued, “We needed a partner with proven expertise in the airline industry and with loyalty programmes. We were also looking for the required technology that will give us the flexibility to serve the needs of our growing member base in a timely and accurate manner. This way Copa Airlines consolidates its leadership in the region by maintaining the highest operational standards and world class service in order to provide the best experience to its customers.”
“Our Loyalty Suite enables our customers to bring their products and services and their partners’ products and services together in a rich loyalty ecosystem. By retaining details of every interaction with the customer, from travel or partner activities to website logins, which supports personalisation and innovative marketing strategies, our customers receive a more rewarding global travel and shopping experience”, said Julia Sattel, Senior Vice President Airline IT at Amadeus.
Julia Sattel continued: “We are delighted to be working with Copa Airlines in building ConnectMiles, a complete customer loyalty programme that will allow it to boost traveller engagement, work effectively with its partners and enhance ancillary revenues.”
The Amadeus Loyalty Suite, which is used by over 30 airlines worldwide includes three solutions: Amadeus Loyalty Management, Amadeus Loyalty Partner Management Services, and Amadeus Customer Service Centre.
Notes to the editors:
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.
The group operates a transaction-based business model. Amadeus is listed on the Spanish Stock Exchange under the symbol “AMS.MC” and is a component of the IBEX 35 index.
About Copa Holdings, S.A.
Copa Airlines and Copa Airlines Colombia, subsidiaries of Copa Holdings, are leading Latin American providers of passengers and cargo services. The airlines offer service to 74 destinations in 31 countries in North, Central and South America and the Caribbean. During Copa Airlines’ more than 65 years of uninterrupted operations, it has transformed the Hub of the Americas in Panama into the leading hub on the continent. Copa operates one of the youngest and most modern fleets in the industry, consisting of 98 aircraft, 72 Boeing Next-Generation 737s and 26 Embraer-190s, and has an on-time performance of 91 percent, one of the best in the industry. In the first half of 2015, FlightStats recognized Copa Airlines and Copa Airlines Colombia as the most on-time airlines In Latin America, and Skytrax named Copa “Best Regional Airline in Central America and the Caribbean.” Copa is a member of Star Alliance, established in 1997 as the first truly global airline alliance to offer worldwide reach, and which currently offers more than 18,500 daily flights to 1,321 destinations in 193 countries. To make reservations, select seats, create a trip log, check in for flights, print boarding passes or purchase tickets through secure online transactions in seven different currencies, visit www.copa.com.
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Copa Holdings, S.A.