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Aeromexico extends full content agreement and expands its merchandising capabilities with Amadeus

Agreement means all Amadeus subscribers worldwide can access the airline’s full range of fares with the same terms as Aeromexico’s direct channel

Long-term deal sees implementation of Amadeus Merchandising Solutions, including Fare Families and Ancillary Services

 

Madrid, Spain, 8 September 2015 – Aeromexico and Amadeus have renewed a long-term Full Content Agreement (FCA) that sees Mexico’s flagship airline benefit from Amadeus’ global network of travel agencies. Amadeus subscribers will continue to access the full range of Aeromexico fares, availability and schedules, under the same terms as the airline’s website, call centers and ticket offices.

The agreement also provides for the implementation of Amadeus Airline Fare Families and Amadeus Airline Ancillary Services to deploy Aeromexico’s merchandising strategy across all Amadeus retailing interfaces, travel agency segments and worldwide points of sale.

These solutions add value to Amadeus travel agencies by facilitating their consultative role and ability to proactively upsell Aeromexico products that best match traveler preferences and needs.  More than 120 airlines have contracted Amadeus Airline Ancillary Services (of which close to 80 have already been implemented), which is supporting airlines to deploy ancillary services in more than 100 markets worldwide both for the indirect and direct channels. Also, 16 airlines are currently displaying and upselling their branded fares in the indirect channel through Amadeus Fare Families.

Anko Van der Werff, Aeromexico Chief Revenue Officer commented, “We appreciate the value and business our travel agency partners represent for Aeromexico, therefore we are committed to working with them in the most efficient way possible.” He added, “The agreement with Amadeus allows us to benefit from their innovative technology to ensure that our offer is presented in a way that demonstrates its full value to our customers worldwide.”

Joost Schuring, Vice-President of Latin America and the Caribbean at Amadeus, said, “Amadeus is committed to securing long-term distribution partnerships with leading airlines like Aeromexico in order to provide our subscribers with the content they need to meet travelers’ strong demand for comprehensive flight search options.” He continued, “The adoption of advanced merchandising solutions means Aeromexico can deliver its full product and service offering across all channels, thereby ensuring a consistent shopping experience that meets traveler needs while also supporting incremental revenues.”

Amadeus plays a critical role in the multi-channel distribution of airline products and services ensuring global reach, maximized yield and support for airline merchandising strategies. Today, more than 80% of Amadeus bookings worldwide are made on airlines with which Amadeus has a content agreement.

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Notes to the editors

About Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in commercial aviation in Mexico and the promotion of passenger loyalty programs. Aeromexico, the largest airline in Mexico, operates more than 600 daily flights and its main hub is in Terminal 2 at the Mexico City International Airport. Its destinations network features more than 80 cities on three continents, including 46 destinations in Mexico, 16 in the United States, 15 in Latin America, three in Canada, three in Europe and two in Asia.

The Group's fleet of more than 120 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX B737 jet airliners and 10 B787-9 Dreamliners.

As a founding member of SkyTeam, the airline alliance which this year celebrates its 15th anniversary, Aeromexico offers customers more than 1,000 destinations in 179 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel on its codeshare partner flights with Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com www.skyteam.com http://disfrutaam.tumblr.com/

About Amadeus

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).

The Amadeus group employs around 13,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.

The group operates a transaction-based business model. 

Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.

To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.

Contact details

Tomás Monge
Corporate Communication Manager
Amadeus IT Group SA
T: +34 911 771 662
tomas.monge@amadeus.com