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Amadeus Airline Fare Families creates new higher-yield merchandising opportunities for airlines

Amadeus, a leading technology partner for the global travel industry, is working with two airlines to help them significantly advance their merchandising capabilities through travel sellers, both corporate and leisure-focused, by using Amadeus Airline Fare Families.

·         The solution helps carriers show their unique value based on specific brand attributes
·         Travel agents can present travellers with more transparent, relevant and differentiated air offers
·         Finnair and Brussels Airlines launch this global solution with key travel sellers
 
Madrid, Spain, 22 January, 2014: Amadeus, a leading technology partner for the global travel industry, is working with two  airlines to help them significantly advance their merchandising capabilities through travel sellers, both corporate and leisure-focused, by using Amadeus Airline Fare Families.
Finnair and Brussels Airlines are launching the display module of the Amadeus solution  with travel agency partners Finland Travel Bureau and Sirius Travel in test markets.  Once  the complete solution is launched, Airlines will be able to:
·         Package booking classes, fares and services into branded products for the travel agency channel, each associated with a name that reflects its attributes
·         Significantly differentiate their offer from those of their competitors, through a comparison of fares that is based on service and value as well as price
·         Maximise revenues thanks to an upsell module, which provides relevant, targeted offers to travellers
 “Personalising and merchandising our product in the most effective way is a critical objective for Finnair. Amadeus Fare Families is an important step in our journey to deliver the most attractive offer to the customer” said Allister Paterson, Chief Commercial Officer, Finnair.He added: “As consumer travel needs evolve, travellers are looking for fares that offer them diffrentiation and value, not simply a low cost. This new fare families capability enhances our ability to deliver choice and value to our customers via our travel agency partners.”
Mark Hellemans, Coordinator CRS and New Technologies Sirius Travel said: “The ability to provide our customers with increased transparency and visibility on air offers empowers us to help travellers make more informed decisions, thus reinforcing our role as travel consultants”. Susanne Lindroos, Director Business Development & ICT SMT Suomen Matkatoimisto, remarked: In addition, airline fare families are seamlessly integrated into our booking flow, which makes the whole process simple and efficient”.
Decius Valmorbida, Head of Distribution Marketing at Amadeus commented:  “Improving yield and profit is a crucial objective for airlines, and many are looking to innovative merchandising techniques as a means of achieving this. Fare families provide airlines with an opportunity to show their value and differentiate based on specific brand attributes, in a manner that is proven to have a successful impact on yield. In fact, this approach is so attractive to travellers that some corporations have even formalised particular fare families within their business travel policies, allowing employees to select a particular fare family and thus assure themselves of certain optional services and fare conditions as a result.”
At this stage, the two airlines are launching the display module of Amadeus Fare Families. This module will enable the carriers to package booking classes and to show the name of the fare family as well as the services offered (plus those available at an extra cost), allowing for an apples-to-apples comparison.
The complete solution will be available worldwide as of 2014.
Amadeus already works with 110 airlines to display fare families on their websites.
– Ends –
Notes to the editors:
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.
The group operates a transaction-based business model.  For the year ended December 31, 2012 the company reported revenues of €2,910.3million and EBITDA of €1,107.7 million.
Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.
To find out more about Amadeus please visit www.amadeus.com
Contact details:
Amadeus Corporate Communication
Telephone: +34 91 582 0160
Fax: +34 91 582 0188