Berlin, 4 March 2014: Amadeus, a leading technology partner for the global travel industry, and the European Travel Commission (ETC) signed today a strategic partnership to promote Europe as a tourism destination. This partnership agreement falls within the “Destination Europe 2020” strategy, a joint initiative between the European Commission and ETC to strengthen the image of Europe in long-haul markets through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders. Amadeus announced the provision of the VisitEurope app in November 2013.
- Technology – Amadeus has developed VisitEurope, a mobile app with innovative search and social media features, to market Europe as an attractive tourism destination. (Check here for more details: http://www.amadeus.com/blog/04/03/visiteurope-app/).
- Joint research initiatives to analyse relevant travel industry trends and market-specific insights.
- Organisation of seminars and educational programmes to realise the potential of the European travel industry to attract more visitors to Europe.
The European Travel Commission (ETC) is an association of National Tourism Organisations (NTOs). It was created in 1948 to promote Europe as a tourism destination to the long-haul markets outside Europe, originally in the USA and later in Canada, Latin America and Asia. It currently has 33 member NTOs, including 8 from outside the European Union.
ETC’s mission is to strengthen the sustainable development of Europe as a tourist destination and to increase competitiveness, trough knowledge gathering as sharing amongst members, as well as by establishing a professional marketing platform for the promotion of Europe in overseas markets.
Europe is the world's No. 1 tourist destination with 535 million international arrivals and more than 50% of the market share of worldwide tourism
To find out more about ETC please visit www.etc-corporate.org
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, airports, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.
The group operates a transaction-based business model.
Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.
To find out more about Amadeus please visit www.amadeus.com.
European Travel Commission
Tel.: + 32 2 548 900
Amadeus IT Group
Tel.: +34 91 582 01 60
Email : email@example.com