Market Pricing combines publicly available rate information from both major web rate shoppers and the Amadeus system enabling hotel revenue managers to have a holistic view of the market through the analysis of price trends, price fluctuations and benchmarks. Market Pricing thus provides an unprecedented opportunity to compute even more accurate rate recommendations with a unique view of the marketplace. As a result, hoteliers stay ahead of the game. They can understand and react quickly to the complex factors that influence markets and customers’ behaviour, and respond rapidly to optimise the hotel inventory and rates.
This patent pending innovation is an industry-first which give hoteliers the right tools and technology to navigate a business environment that is becoming more demanding every day.
“In this highly competitive industry, there is a growing demand for intelligence products that permit hoteliers to track market trends and react quickly” commented Jérôme Destors, Director, Amadeus Hotel IT. “Using advanced forecasting models combined with detailed booking data and market trends, the Amadeus Revenue Management solution innovates with unique technology evolution giving hoteliers another competitive advantage to maximise their hotel revenue contribution.”
The Market Pricing feature is available as an optional module for Amadeus Revenue Management solution customers. More information about the solution, offer and configurations can be found at
Notes to the editors
About Amadeus Hotel IT
Amadeus has served the global hospitality industry for over 20 years, supporting hotels' distribution and technology needs. Amadeus employs over 170 dedicated hotel specialists covering every aspect of development, delivery and support of hospitality technology solutions. Our comprehensive, scalable portfolio of advanced management systems includes: Amadeus Hotel Platform, an above-property single source solution for next generation hotel, reservations and distribution technology focused on single image inventory, single view of the guest and enhanced merchandising.
Amadeus also provides revenue management and global distribution systems, including the Amadeus Hotel Platform-Revenue Management.
Currently, Amadeus Hotel IT solutions are being used by 1,500 customers in 35 countries.
For more information, please visit www.amadeus.com/hotelit
Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.
Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).
The group operates a transaction-based business model and processed 850 million billable travel transactions in 2010.
Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.
Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2010, the company reported revenues of EUR 2,683 million and EBITDA of EUR 1,015 million. The Amadeus group employs around 10,000 employees worldwide, with 123 nationalities represented at the central offices.
To find out more about Amadeus please go to www.amadeus.com.
To visit the Amadeus Investor Relations centre please go to www.investors.amadeus.com
tel: +34 91 582 0160
fax : +34 91 582 0188
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