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Amadeus and Deutsche Bahn strengthen their international rail distribution partnership with the opening of the first agency in China

Amadeus and Deutsche Bahn, the German national railway company, today announced the opening of Deutsche Bahn's first agency in China, using booking technology from Amadeus to sell tickets for both Deutsche Bahn and other European railway providers. The agency, which is called Bizhub International Travel, is based in the capital Beijing and will offer the same ticket and service options for private and business customers as any Deutsche Bahn travel centre in Germany, including access to the full range of Deutsche Bahn rail content.

Madrid, Spain, 20 August, 2010: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry and Deutsche Bahn, the German national railway company, today announced the opening of Deutsche Bahn’s first agency in China, using booking technology from Amadeus to sell tickets for both Deutsche Bahn and other European railway providers.

The agency, which is called Bizhub International Travel, is based in the capital Beijing and will offer the same ticket and service options for private and business customers as any Deutsche Bahn travel centre in Germany, including access to the full range of Deutsche Bahn rail content.

The move follows the recent decision by the China National Tourism Association (CNTA) to open up the outbound tourism market in China to foreign operators for the first time on a pilot basis and allows both Amadeus and Deutsche Bahn to finally leverage the most lucrative part of the Chinese tourism market.

“Many people travel to Germany and our goal is to highlight the advantages of travelling by train while the traveller is still in their home country building their trip. This partnership gives them the ability to book their entire trip – flight, hotel and train travel – all in one place,” says Jürgen Büchy, CEO of Deutsche Bahn Vertrieb GmbH. He continues: “We made the decision to partner with Amadeus, because their German Rail booking technology is a market leader and is coupled with a strong international presence. The reliable, state-of-the-art solution provides the travel seller with access to DB's full content offer.”

Diane Bouzebiba, Head of Amadeus Rail comments: “Recent market liberalisation in the Chinese tourism industry has given European providers of travel services an opportunity to serve the Chinese traveller at travel decision time. While rail keeps gaining ground as a preference of those who travel within Europe, Deutsche Bahn continues to deliver a top-level service and is now making their offer available to more travellers worldwide. This joint initiative between Deutsche Bahn and Amadeus shows how two market leaders can build a long term business relationship, and make a travel reservation easier in a key tourism market such as China”.

The new agency in Beijing is only one of many Deutsche Bahn travel agencies around the world that use technology from Amadeus.

– Ends –

Notes to the editors

About Deutsche Bahn
Deutsche Bahn AG is a world leader in transport and logistics with annual sales of EUR 29.3 billion in 2009. Its Passenger Transport Division, DB Bahn, serves some 2.7 billion passengers, including 800 million bus passengers, in Europe every year. DB operates some 31,700 train runs, of which 27,000 are passenger services, daily on its ca. 34,000 kilometer-long rail network. Its fleet of high-speed ICE trains is comprised of 252 vehicles. The focus of the Passenger Transport division's global sales and marketing strategy is on addressing target groups of train travellers in their domestic markets and easing access to the entire palette of DB Bahn products and services.
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To find out more about Deutsche Bahn please visit www.deutschebahn.com.


About Amadeus
Amadeus is the leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.

Customer groups include travel providers (e.g airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).

The group operates a transaction-based business model and processed more than 670 million billable travel transactions in 2009.

Amadeus has central sites in Madrid (corporate headquarters and marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2009, the company reported revenues of EUR 2,461 million and EBITDA of EUR 894 million. The Amadeus group employs over 9,300 employees worldwide, with 123 nationalities represented at the central offices.

To find out more about Amadeus please visit www.amadeus.com.
To visit the Amadeus Investor Relations centre please visit www.investors.amadeus.com.


Contact details

Amadeus
Corporate Communication / Corporate Marketing
tel: +34 91 582 0160
fax : +34 91 582 0188
e-mail : mediarelations@amadeus.com