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Asiana Airlines signs MOU for Amadeus' Altéa solution

Asiana Airlines and Amadeus today announced the signing of a Memorandum Of Understanding (MOU) to commence detailed evaluation of the Amadeus Altéa Customer Management System (CMS). Under this MOU, Asiana will set the timelines for their assessment and planning for the future implementation of Altéa. Once implemented, the Altéa solution will manage all reservation, inventory and departure control processes for Asiana, delivering a fully integrated Customer Management System.

Madrid, Spain, 4 March 2010: Asiana Airlines and Amadeus, a leading technology partner and transaction processor for the global travel and tourism industry, today announced the signing of a Memorandum Of Understanding (MOU) to commence detailed evaluation of the Amadeus Altéa Customer Management System (CMS).

Under this MOU, Asiana will set the timelines for their assessment and planning for the future implementation of Altéa. Once implemented, the Altéa solution will manage all reservation, inventory and departure control processes for Asiana, delivering a fully integrated Customer Management System.

With Altéa Reservation, Asiana will be assured of a seamless reservation service across all sales channels through the unique sharing of reservation services between Asiana and travel agencies. Altéa Inventory streamlines Asiana’s flight schedule management and allows for the timely introduction of new products. Altéa Departure Control has been designed to automate all airport processes, from check-in to irregularity handling.

Kwang Hee Ryu, Executive Vice President Asiana Airlines Commercial Passenger, said: “Asiana prides itself in providing the highest levels of customer service during the travel experience, from booking and check-in, through to our in-flight and post-flight services. As a Star Alliance member, adopting the complete Altéa solution is a logical decision to guarantee we maintain our competitive edge while also having a positive impact on our bottom line. The automation of inventory control, check-in and departure will allow us to deploy our resources in more value-added areas.”

We are delighted that Asiana Airlines has elected to proceed with a detailed analysis of Altea, the technological base for the Star Alliance Common IT Platform. As more of our members opt for this solution, our ability to greatly improve time to market, reduce costs of ongoing development work and enable a seamless service offering across our global network will be enhanced,” commented Justin Erbacci, Vice President Information Technology, Star Alliance.

Julia Sattel, Vice President, Airline IT at Amadeus, said: “Amadeus welcomes Asiana’s decision to evaluate the Amadeus Altéa CMS. Asiana will join many of the world’s leading carriers who have already chosen the new generation Altéa solution, now recognised as an industry-standard for airline customer management. We are confident that Asiana will experience significant benefits in efficiency and customer service consistency as a result of Altéa implementation, as well as greatly enhanced connectivity to other Star Alliance members.”

More than 90 airlines have chosen to adopt the full Amadeus Altéa CMS solution, of which 13 are Star Alliance member carriers, including Lufthansa and Singapore Airlines.

Asiana was recognised for its outstanding performance by ATW in 2009 with the ATW “Airline of the Year Award”. Skytrax also chose Asiana as a 5-star Airline for 2 consecutive years. Asiana operates a modern fleet of 73 aircraft, covering 65 destinations in 20 countries.

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Notes to the editors:

About Amadeus
Amadeus is the chosen technology partner and transaction processor for the global travel and tourism industry. The company provides distribution and technology solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers).

Amadeus operates under a transaction-based business model that offers IT solutions to virtually all players in the travel industry. The Amadeus system processed more than 670 million billable travel transactions in 2009.

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 72 local Amadeus Commercial Organisations covering 195 countries.

The company is majority owned by AMADEUS IT HOLDING, S.A., whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. The Amadeus group employs over 9,300 employees worldwide, with 123 nationalities represented at the central offices.

More information about Amadeus is available at: http://www.amadeus.com


About Asiana Airlines
Asiana Airlines started operations in December 1988. Its parent company is the KUMHOASIANA Group, a well-known Korean corporation that has grown from a small transport company owning two taxicabs in 1946 to a major force in bus transportation and the manufacturing of tires and synthetic rubber. The group now consists of 47 companies, including leisure and construction companies. Asiana is a member of Star Alliance and currently operates a modern fleet of 74 aircraft. Asiana serves 20 countries covering 65 destinations. Asiana is the first Korean carrier to receive the ATW Airline of the Year Award in 2009 and has also been chosen as a 5-star Airline for 4 consecutive years by Skytrax.


About the Star Alliance
The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognised by numerous awards, including the Air Transport World Market Leadership Award, Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, Blue1, bmi, Brussels Airlines, Continental Airlines, Croatia Airlines, EGYPTAIR, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Aegean Airlines, Air India, and TAM have been announced as future members. Overall, the Star Alliance network offers 19,700 daily flights to 1,077 airports in 175 countries.


Contact details

Amadeus
Corporate Communication / Corporate Marketing
tel: +34 91 582 0160
fax: +34 91 582 0188
e-mail: mediarelations@amadeus.com

Star Alliance Press Office
Tel: +49 69 96375 183
Fax: +49 69 96375 683
Email: mediarelations@staralliance.com
www.staralliance.com