Airlines turn to Amadeus' comprehensive market intelligence data
- January 19th, 2010
Amadeus has signed contracts with Emirates, Finnair and TACA to provide them with its market intelligence data. Amadeus Marketing Information Data Tapes (MIDT) contain information about airline bookings made by travel agencies worldwide connected to the Amadeus distribution system. Amadeus is uniquely placed in the industry to provide airlines with the most comprehensive data. We estimate that Amadeus data represents 36% of worldwide airline bookings through the travel agency channel, said Ian Wheeler, Vice President, Marketing and Distribution, Amadeus.
Amadeus is uniquely placed in the industry to provide airlines with the most comprehensive data. We estimate that Amadeus data represents 36% of worldwide airline bookings through the travel agency channel, said Ian Wheeler, Vice President, Marketing and Distribution, Amadeus.
Through the analysis of the data contained in MIDT, airlines can obtain important information for their decision making in various areas across the airline's organisation, such as sales and marketing, yield management, route planning or scheduling. Even more in this challenging business context, it is key for airlines to select the appropriate aircrafts to improve capacity, analyse performance by fare class to form their pricing strategy or understand which are the best airline partners for strategic alliances.
Tom Källström, VP EBusiness Development, Finnair commented: “Finnair operates a large route network and it’s important for us to be able to base our marketing and network planning decisions on complete and reliable information. Without the facility to analyse global booking data on a continual basis our capacity to make commercial decisions would be limited.”
Amadeus’ MIDT was designed in close cooperation with the airline industry. We have worked hand in hand with airlines for the last 20 years and are happy to see our customers understand the extended value of Amadeus’ comprehensive product and long-standing partnership, added Ian Wheeler.
Amadeus’ market research has shown that smartly used MIDT data can increase the bottom line of an airline by anywhere from 1% to 3%. Today Amadeus supplies MIDT data to over 50 of the world’s leading carriers under the framework established by the European Union.
- ENDS –
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations through 71 local Amadeus Commercial Organisations covering 219 markets.
The company is majority owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 8,900 employees worldwide, representing 123 nationalities.
More information about Amadeus is available at: http://www.amadeus.com
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